In this episode of The Transaction Report, sports marketing and media expert Steve Feuerstein is joined by two industry veterans Tom Carroll, former CEO of advertising giant TBWA/Chiat/Day and Michael Robichaud, Mastercard’s former head of global sponsorship, to dive into the high-stakes world of Super Bowl advertising and sponsorship. They discuss the decision-making process behind major brand investments, the effectiveness of Super Bowl ads, and whether sponsorships truly deliver ROI.

In this week's episode of The Transaction Report, CEO of SportsBiz and show host Steve Feuerstein welcomes Louise Johnson, Global CEO of Fuse Sports, a leading agency in sports sponsorship and marketing. Louise shares her insights on the evolving landscape of sports marketing, from the rise of women’s sports to the integration of AI in sponsorship strategies.

In this week's episode of The Transaction Report, industry veteran Steve Feuerstein sits down with Dave Edelman, AI expert and co-author of Personalized Customer Strategy in the Age of AI, to discuss the transformative power of personalization and how AI is reshaping customer journeys.

In this special Vault Episode of The Transaction Report, host Steve Feuerstein revisits an engaging conversation with sports veteran Byron Scott. With a storied career in both playing and coaching, Byron brings a wealth of experience from his time in the NBA and his transition to coaching some of the league's brightest stars.

In this special Vault Episode of The Transaction Report, we revisit an insightful conversation between host Steve Feuerstein and sports tech visionary Taylor Bloom, co-founder and CEO of SportTechie. Taylor shares his groundbreaking experiences that transformed how we understand the role of data and innovation in sports.

‘Sole Man’ Sonny Vaccaro introduced the world to athlete-sponsored sneakers and recounts business tactics he used when negotiating for brands such as Nike, Adidas, and Reebok on this edition of The Transaction Report.

In this week's episode of The Transaction Report, we sit down with Kurt Badenhausen, sports valuations reporter at Sportico, to explore the fascinating dynamics of sports franchise valuations. From the rising acquisition prices to the unique impact of owner personalities, we dive deep into what truly drives value in the world of sports.

In this week's episode of The Transaction Report, we sit down with Brandon Steiner, founder and CEO of CollectibleXchange and The Steiner Agency, to dive into the intersection of business strategy and memorabilia. We explore how making smarter decisions in both fast-paced business environments and the world of sports collectibles can lead to long-term success.