• The one with Ally Financial’s Chief Marketing and PR Officer Andrea Brimmer about the c-suite’s lack of understanding of marketing’s complexity.

  • Jan 29 2025
  • Durée: 51 min
  • Podcast

The one with Ally Financial’s Chief Marketing and PR Officer Andrea Brimmer about the c-suite’s lack of understanding of marketing’s complexity.

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  • Résumé

  • For this conversation, Seth sits with Ally Financial’s Chief Marketing and PR Officer Andrea Brimmer for a wide-ranging conversation about what can either facilitate or get in the way of marketing’s role in value creation, the false narrative that’s been painted of CMO tenure specifically and the CMO generally, and the relentless pace of change—cultural and otherwise—today’s marketers are supposed to keep up with.

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