On this episode of Unboxing Ecommerce, James and Jennifer order from Tracksmith with special guest, Blair Beckwith. Blair has been working in the commerce enablement space for more than a decade. He got his start building the Shopify App Store. Today, he leads growth at Mantle, a company that powers back office and growth tooling for commerce enablement software companies.
Why Tracksmith?
Blair discovered Tracksmith while working with a reviews platform and was immediately drawn to their aesthetic and approach to running culture. Unlike the typical neon-heavy running gear, Tracksmith's understated, classic New England-inspired design stood out, embodying a vintage track team vibe.
Tracksmith: www.tracksmith.com
Research included these sources
- Tracksmith: www.tracksmith.com/pages/about
- Forbes: www.forbes.com/sites/katiebaron/2022/10/11/tracksmith-expands-how-americas-most-intellectual-running-brand-is-closing-cult-status
- Outside: www.outsideonline.com/outdoor-gear/run/tracksmith-running-brand-business-profile
- Crunchbase: www.crunchbase.com/organization/tracksmith
- Pitchbook: www.pitchbook.com/profiles/company/65264-59#overview
- Tracksmith Fellowship: www.tracksmith.com/pages/tracksmith-fellowship-program
- Tracksmith Fellowship Recipient, Dinée Dorame: www.groundedpod.com/about/
Curated Technology List
- DatoCMS: www.datocms.com
- MNTN: www.mountain.com
- JustUno: www.justuno.com
Other Sites mentioned
- How To Pronounce: www.howtopronounce.com/luke-scheybeler
- Unlocking the Customer Value Chain: www.penguinrandomhouse.com/books/562858/unlocking-the-customer-value-chain-by-thales-s-teixeira-with-greg-piechota/
Connect with Blair:
www.heymantle.com
www.linkedin.com/in/blairbeckwith
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Have a brand/shopping experience you want us to review? Send us a message at unboxingecomm@gmail.com
Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com
Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com
