In this episode, we talk with Thuy-Anh Nguyen, founder and President of ECG Marketing, about her inspiring journey from being a shy Asian girl growing up in suburban Boston to building a career that many dream of. She shares her experiences transitioning from a small East Coast town to Paris, and eventually settling in L.A., offering insights into how she embraced otherism and turned it into her superpower and achieved success along the way.

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Thuy-Anh Nguyen's Bio

Thuy-Anh is Founder & President of ECG Marketing, a brand marketing consultancy that focuses on authentic story-telling and engaging targeted audiences. A seasoned marketing executive leading brands including Rolex, J Brand Jeans, Hennessy, and Louis XIII, this marketing expert has worked at the intersection of entertainment, culture, and brands for over 15 years.

Thuy-Anh has held senior roles at LVMH and Remy Cointreau, and was pivotal to helping grow the Hennessy cognac and Remy Martin brands. She brokered the first ever spirits and NFLPA partnership for Super Bowl 50, and most recently developed the FYC campaign for award-winning documentary “Let Me Be Me,” landing an Emmy nomination.

She is a respected thought leader and a Google “Luxury Insider.” And recently received the UCLA “Bruin 100” Award as one of the top 100 alumni entrepreneurs from UCLA Anderson School of Business. An advocate for AAPI representation and giving back to her community, she is a member of Asian American Collective, Gold House, Femme it Forward, and board member for API Sports & Entertainment. Thuy-Anh is committed to mentorship and helping young men and women of color navigate their careers. Culture, community, and connection lie at the heart of all she does.