Matt and Ryan discuss the Honey scandal, trends for 2025, focusing on YouTube, newsletters, and the shift from vanity metrics to revenue. They also explore AI workflows, B2B newsletters, the creator-in-residence model, and the future of platforms like Upwork and overseas recruiting and more.
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com
- Work with Ryan's agency Tailwind
- Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Holiday Reflections and New Beginnings
02:03 The Honey Scandal Explained
17:48 Trends for 2025: Buying and Selling Insights
27:33 The Substack Ecosystem and Creator Independence
31:27 AI-Assisted Workflows for Content Creators
33:22 The Shift from Vanity Metrics to Revenue Focus
34:20 Emerging Newsletter Ad Networks
39:00 The Rise of B2B Newsletters and Creators
41:24 Challenges of Premium Newsletters
44:43 The Creator-in-Residence Model
48:55 The Future of Overseas Recruiting Agencies
Links Mentioned
https://newslettermarketingsummit.com/
