In this special episode of Marketing Made Iconic, I sit down with Sharmily, CEO of LeadPDA, to explore the unique marketing challenges faced by non-profits and community organisations.

Discover how LeadPDA uses innovative strategies like their ‘Member Spotlight’ videos to elevate their members while navigating the high-stakes world of NFP marketing.

Sharmily shares her insights into balancing authenticity and visibility, staying competitive for funding, and building trust in a sector under scrutiny. Whether you’re in the non-profit or for-profit space, this episode is packed with inspiration for marketing with purpose.

For Strategic Marketing Support

Ready to experience the power of boldly human marketing? At ELY Marketing, we’re marketing specialists helping small businesses through critical milestones of growth, with budget-conscious marketing.

Let’s chat and see how we can help your brand grow!

At ELY Marketing we’re more than just marketing experts. We’re a passionate team driven by a boldly human vision: to ignite genuine connections that fuel exponential growth.

Book a Discovery call at www.elymarketing.com.au

Welcome to 2025!

In this special kick-off episode, I’m diving into 5 Marketing Predictions That Will Define 2025 (and How to Actually Use Them). This year is shaping up to be a game-changer for small to medium businesses, with opportunities to stand out, connect authentically, and drive real growth, if you know where to focus.

I will break down:

✨ How AI is revolutionising content creation and market research (without losing your brand’s human touch).

✨ Why personal brand storytelling is the secret weapon for cutting through the noise.

✨ The new era of paid ads—why investing in digital advertising is no longer optional for growth.

✨ The rise of video-first content and what it means for your marketing mix.

✨ The authenticity trend, why staying real and grounded is more important than ever.

I’ll also share actionable insights to help you decide which trends are worth your time and which ones to skip if they don’t align with your strategy.

Ready to make 2025 the year your marketing truly shines? Let’s go!

💡 Don’t forget to follow Marketing Made Iconic with Elysha Stephens for more insights to grow your business and make your marketing unforgettable.

For strategic marketing support - or social media & content storytellers that know how to craft content to reach your goals, head to www.elymarketing.com.au and give our Contact Form a workout.

Tourism can be one of the most exciting—and challenging—industries for small businesses to thrive in. This episode dives deep into the strategies that help tourism-based businesses stand out, build resilience, and drive lasting success.

Special guest Jo Thomas, CEO of Destination Port Stephens, brings her extensive expertise in growing tourism operators in competitive regions and offers insider tips for navigating unique industry hurdles.

Whether you're running a boutique hotel, a tour service, or a restaurant for travellers, Jo’s insights on marketing, sustainable growth, and resilience-building will equip you with the tools you need to thrive.

For Strategic Marketing Support

Ready to experience the power of boldly human marketing? At ELY Marketing, we’re marketing specialists helping small businesses through critical milestones of growth, with budget-conscious marketing.

Let’s chat and see how we can help your brand grow!

At ELY Marketing we’re more than just marketing experts. We’re a passionate team driven by a boldly human vision: to ignite genuine connections that fuel exponential growth.

Book a Discovery call at www.elymarketing.com.au

Starting a business is thrilling—but navigating the early stages can be tough. In this episode, we are going to talk about what those first years can look like, with a focus on practical, high-impact strategies for small businesses just starting out. We’ll cover the essentials, from building brand visibility and attracting those crucial first customers to leveraging limited resources for maximum growth. Including… the great debate: whether to launch into paid ads or not.

This episode is packed with insights that empower new business owners to build momentum, develop a loyal customer base, and thrive in those critical first years. Whether you're launching a side hustle or scaling up a startup, this episode has the hacks you need to start strong.

For Strategic Marketing Support

Ready to experience the power of boldly human marketing? At ELY Marketing, we’re marketing specialists helping small businesses through critical milestones of growth, with budget-conscious marketing.

Let’s chat and see how we can help your brand grow!

At ELY Marketing we’re more than just marketing experts. We’re a passionate team driven by a boldly human vision: to ignite genuine connections that fuel exponential growth.

Book a Discovery call at www.elymarketing.com.au

Today, we’re shining a light on the not-for-profit sector and what it takes to rise and thrive in this unique space. Join us as we talk with the inspiring CEO of the Central Coast Community Women’s Health Centre, a leading organisation providing essential health services to women across the Central Coast.

We dive into the unique challenges faced by small NFPs, from limited resources to building brand awareness in a competitive space, and explore practical strategies for overcoming these hurdles. Learn how not-for-profits can leverage creative marketing, forge impactful partnerships, and boost community engagement—all while staying true to their mission. Whether you’re in the NFP world or just want to learn how purpose-driven organisations create real impact, this episode is packed with insights and inspiration!

Tune in and discover how to make a difference without losing sight of your vision, even when the going gets tough.

Need support or want to support the cause, reach out to Central Coast Community Women’s Health Centre, here:

https://cccwhc.com.au/

For Strategic Marketing Support

Ready to experience the power of boldly human marketing? At ELY Marketing, we’re marketing specialists helping small businesses through critical milestones of growth, with budget-conscious marketing.

Let’s chat and see how we can help your brand grow!

At ELY Marketing we’re more than just marketing experts. We’re a passionate team driven by a boldly human vision: to ignite genuine connections that fuel exponential growth.

Book a Discovery call at www.elymarketing.com.au

Creating content that actually drives sales doesn’t just happen by chance! In today’s episode, we’ll dive into how to build content that captures attention, engages, and ultimately converts. We’ll break down the art of storytelling, making the most of your visuals, and crafting compelling calls-to-action that lead to sales. You’ll learn the secrets behind content that resonates, from social posts to emails, and turns casual browsers into loyal customers. Get ready to make your content work harder for your business!

For Strategic Marketing Support

Ready to experience the power of boldly human marketing? At ELY Marketing, we’re marketing specialists helping small businesses through critical milestones of growth, with budget-conscious marketing.

Let’s chat and see how we can help your brand grow!

At ELY Marketing we’re more than just marketing experts. We’re a passionate team driven by a boldly human vision: to ignite genuine connections that fuel exponential growth.

Book a Discovery call at www.elymarketing.com.au

Ever wonder how to get people to promote your brand for you? In this episode, we’re talking all things collaborative marketing.

Marketing doesn’t have to be a solo game! In this episode, we’re diving into the power of collaborative marketing—getting others to promote your brand and grow your audience organically. Whether it’s through partnerships, brand advocates, or inspiring user-generated content, we’ll show you how to make your business a community affair. Tune in for practical strategies that help others spread the word about your business, without breaking the bank. Learn the secrets to building genuine partnerships and activating loyal customers so your brand gets the visibility it deserves.

We’ll share real-world examples of brands that have harnessed the power of collaboration to boost their reach and credibility, and offer strategies you can implement to get others talking about your business without breaking the bank.

For Strategic Marketing Support

Ready to experience the power of boldly human marketing? At ELY Marketing, we’re marketing specialists helping small businesses through critical milestones of growth, with budget-conscious marketing.

Let’s chat and see how we can help your brand grow!

At ELY Marketing we’re more than just marketing experts. We’re a passionate team driven by a boldly human vision: to ignite genuine connections that fuel exponential growth.

Book a Discovery call at www.elymarketing.com.au

In a world obsessed with digital marketing, it’s easy to overlook the power of traditional methods—but here’s the secret: you don’t have to choose! In this episode, we’re unpacking how combining digital marketing with tried-and-true traditional tactics can create a powerful, well-rounded strategy for your business.

From SEO and social media to print ads and direct mail, we’ll show you how to blend the best of both worlds for maximum reach and credibility. Whether you’re a digital enthusiast or a fan of the classics, this episode will give you the insights and action steps to build a marketing mix that works smarter, not harder.

For Strategic Marketing Support

Ready to experience the power of boldly human marketing? At ELY Marketing, we’re marketing specialists helping small businesses through critical milestones of growth, with budget-conscious marketing.

Let’s chat and see how we can help your brand grow!

At ELY Marketing we’re more than just marketing experts. We’re a passionate team driven by a boldly human vision: to ignite genuine connections that fuel exponential growth.

Book a Discovery call at www.elymarketing.com.au