• UNLEASH THE POWER OF BRAND STORYTELLING! 🎯 Amanda Zantal-Wiener on Connecting with Customers 🚀

  • Jan 16 2025
  • Durée: 13 min
  • Podcast

UNLEASH THE POWER OF BRAND STORYTELLING! 🎯 Amanda Zantal-Wiener on Connecting with Customers 🚀

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  • Résumé

  • In this episode of Small Business Quick Wins presented by Thryv, host Jay Schwedelson welcomes Amanda Zantal-Wiener to discuss the transformative power of brand storytelling for small businesses. They explore practical ways to create meaningful connections with customers through engaging narratives.

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    Best Moments:

    (01:28) Introduction to the importance of storytelling for small businesses

    (02:54) Explanation of the brand story framework

    (04:21) Simple example of storytelling for a plumbing company

    (05:22) Practical approach to leveraging customer reviews for storytelling

    (07:38) Using customer experiences to create engaging social media content

    (08:56) The "avoid failure" aspect of brand storytelling

    (09:56) Emphasizing the customer as the main character in brand stories


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    Guest Bio:

    Amanda Zantal-Wiener is the content lead at Thryv and a former content creator at HubSpot. With her background in content creation for small businesses, Amanda brings valuable insights into brand storytelling and its practical applications for small business owners.


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