Épisodes

  • Why You Need YouTube Videos on Your Website

    Why You Need YouTube Videos on Your Website
    Feb 3 2025
    Today on Video Marketing Madness, Why You Need YouTube Videos on Your Website. Ray and Steve recap a Search Engine Land article. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo Here’s an outline of that article: Outline: The Future of SEO Content is Video – Here’s Why 1. Introduction Overview: Video content with search-optimized transcripts leads to better conversions and engagement. Common problem: SEO content drives traffic but not conversions. Solution: A video-first strategy that aligns with a real conversion funnel and nurtures leads. 2. Why ‘Top of Funnel’ Thinking Fails Without a Conversion Strategy The issue with SEO-driven content marketing: Traffic doesn’t equal conversions. The misconception of “top of funnel” content when there is no actual funnel. Solutions: Align content with a real funnel. Use email or social media for lead nurturing. Adopt “organic social media retargeting” to reconnect with visitors without relying on paid ads. 3. Why a Video-First SEO-Driven Content Marketing Strategy is Better Benefits of Video vs. Blogs: Less time required from subject matter experts (SMEs). Better engagement and trust-building. Reduced skimming – videos deliver the full message. Preference for video over text by many audiences. Easier repurposing across multiple platforms. 4. Video Requires Less Time for SMEs Example: SMEs (e.g., doctors) can record multiple videos in a one-hour session. Video reviews are less taxing than blog reviews. Improved workflows and faster content production. 5. Potential to Earn Subscribers and Build Social Media Presence Differences in engagement: Blog visitors leave with little chance of reconnecting. Videos on platforms like YouTube increase the likelihood of subscribers and repeat engagement. Opportunity to appear on “For You” pages and build a funnel through social media. 6. Visitors Receive More of Your Message Through Video Observation: Blog readers skim; video viewers engage more deeply. Evidence: Increased time on page and engagement. Comparison of behavior between YouTube traffic and organic search visitors. Real-world customer feedback: Examples of customer trust and conversions after watching videos. 7. Videos Can Be More Easily Repurposed Than Blogs Content repurposing: Long-form videos can be broken into short-form content for platforms like LinkedIn or Instagram. Challenges: Repurposing requires proper tailoring to each platform. Mistakes can hurt social media efforts and audience engagement. 8. Conclusion Video-first content marketing solves the traffic-to-conversion gap. It improves efficiency, builds trust, engages audiences, and strengthens social media presence. With the right strategy, video content can outperform traditional blogs and provide lasting results.
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    44 min
  • Steve Sleeper on YouTube Marketing for Attorneys

    Steve Sleeper on YouTube Marketing for Attorneys
    Nov 24 2024
    Today on Video Marketing Madness - Steve shares a way to make a living with YouTube. It's from a presentation he did for the American Association of Premier DUI Attorneys. Here's a link to the live video stream on VMM's YouTube channel https://youtube.com/live/ZnF95bwaEQI - Steve's website is https://stevesleeper.com/ Equipment List: Shoot videos on your phone. Excellent quality. Make sure the lighting is decent Use an external mic. Movo offers an excellent lapel mic for $15. Go to https://www.movophoto.com/collections/lavalier-microphones/products/pm10-deluxe-lav-lapel-smartphone-mic You’ll need a USB-C and Lightning adapter for the mic. USB-C is Android, and I’m told it is the new iPhone. Lightning is iPhone. Best Buy has these things. Downloading external videos, use 4k Video Downloader. https://www.4kdownload.com/ Give credit to TV stations Stock photos and videos for B Roll - Envato Elements https://elements.envato.com/ Producing simple slide videos - use Canva - https://www.canva.com/ - it’s also good for formatting YouTube shorts. Free video editor - https://www.capcut.com/ Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo
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    1 h et 6 min
  • Inexpensive Small Wireless Microphones for YouTube

    Inexpensive Small Wireless Microphones for YouTube
    Oct 12 2024
    Today, on Video Marketing Madness, Inexpensive Small Wireless Microphones for YouTube Videos, Steve has some updates. The Movo WMX 2 is $120.00 and includes 2 mics and 2 transmitters. You can get 1 mic and 1 transmitter for $89.00. Amazon has wireless mics for $79.00 and $10.00, but they have all kinds of brand names, so look around. Here are links to two stories Steve talked about: Google hiding search data. There is a spreadsheet on keywords that get traffic but don’t show up in Google Ads https://searchengineland.com/google-hiding-search-data-advertisers-profiting-446372 YouTube Studio adds new website visits goal for promotions (but you have to be the channel owner. https://searchengineland.com/youtube-studio-website-visits-goal-446308 Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo
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    43 min
  • Embedded YouTube Video Case Study

    Embedded YouTube Video Case Study
    Aug 24 2024
    Today on Video Marketing Madness, Steve shares a case study on how embedding Youtube videos on a client website took it from Google page 2, to page 1. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo
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    38 min
  • How to Green Screen

    How to Green Screen
    Aug 8 2024
    Today on Video Marketing Madness - How to Green Screen. Ray is an expert, so listen up! Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo
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    40 min
  • The Latest Happenings You Tube & Google

    The Latest Happenings You Tube & Google
    Jul 25 2024
    Today on Video Marketing Madness - The Latest Happenings YouTube & Google. Ray and Steve talk about the news you can use. The big story is the Google Maps scam. Hold onto this article if you or one of your clients get hit. It outlines how to fix your GBP https://searchengineland.com/google-maps-pin-scam-threat-444109 Also, Ray talked about how he's doing affiliate marketing these days. Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at https://raysuggests.com/movo
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    45 min
  • Making Videos with AI

    Making Videos with AI
    Jun 20 2024
    Today on Video Marketing Madness - Making Videos with AI. Ray and Steve walk through all the tools available. ChatGPT will write video titles and scripts VidVoicer is good with AI voices Sora and lumalabs.ai have AI video generator VidChapters uses AI t create YouTube chapters Opus Clips and Rocket Clips creates Shorts For long videos, Steve has Temi transcribe. It’s AI and timestamps the video Updates - Google Business Profile chat and phone history is going away Google launches Google TV advertising network https://searchengineland.com/google-tv-network-launch-443106 Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos. Go to https://raysuggests.com/movo
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    47 min
  • YouTube: When to Upload for Max Reach

    YouTube: When to Upload for Max Reach
    May 17 2024
    Today on Video Marketing Madness - YouTube tells us when to upload video to reach the biggest audience. YouTube issues guidance on when to post content for maximum reach https://searchengineland.com/youtube-issues-guidance-on-when-to-post-content-for-maximum-reach-438774 How To Write ChatGPT Prompts To Get The Best Results https://www.searchenginejournal.com/how-to-write-chatgpt-prompts/479324/ New YouTube Shorts Ad Opportunities For Brands https://www.searchenginejournal.com/new-youtube-shorts-ad-opportunities-for-brands/514166/ Google adds 6 new AI features for Performance Max https://searchengineland.com/google-performance-max-new-ai-features-440031 Exploring Videos on Facebook Just Got Easier https://about.fb.com/news/2024/04/exploring-videos-on-facebook-just-got-easier/ US Senator says TikTok divestiture deadline could be extended to one year https://www.reuters.com/world/us/us-senator-says-tiktok-divestiture-deadline-could-be-extended-one-year-2024-04-10/ Google Confirms Links Are Not That Important https://www.searchenginejournal.com/google-needs-very-few-links/514494/ TikTok to start labeling AI-generated content as technology becomes more universal https://apnews.com/article/tiktok-ai-94c36dae1934920622fc5c54638e3010 Google: Proximity Not A Factor For Local Service Ads Rankings https://www.searchenginejournal.com/google-proximity-not-a-factor-for-local-service-ads-rankings/516196/ Google Ads will pause low-activity keywords starting in June https://searchengineland.com/google-ads-will-pause-low-activity-keywords-starting-in-june-440085
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    36 min