In this episode of the Athletes First Family Podcast, we dive into the intricate world of NFL contract negotiations, breaking down the strategy behind Justin Herbert’s historic $262.5 million extension with the Los Angeles Chargers. Join us as we uncover the key factors that shaped this groundbreaking contract and the cooperative approach that helped close the deal.

From the client-first strategy that prioritized Herbert’s long-term security to the in-depth education process on contract structures and market trends, we explore the meticulous planning behind one of the biggest deals in NFL history. With a record-setting $100 million in new money in the first new year and $218.7 million guaranteed, this negotiation redefined the market.

With a focus on collaboration, trust, and strategic execution, learn how Athletes First continues to push the boundaries of athlete representation at the highest level.

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Timestamps:
00:00:00 - Introduction to Justin Herbert's Contract Negotiation
00:01:16 - Overview of Record-Breaking Deals
00:03:49 - Initial Meeting with Justin Herbert's Family
00:07:24 - First Impressions of Justin Herbert
00:09:54 - Draft Surprise and Initial Reactions
00:12:13 - Justin's Rookie Season and Early Expectations
00:14:35 - Negotiating Justin's Contract After Year Three
00:19:07 - Educating Justin on Contract Details
00:21:35 - Salary Cap Growth and Market Timing
00:24:18 - Team's Funding Rules and Negotiation Strategies
00:27:06 - Overview of Justin Herbert's Contract Deal
00:29:39 - Importance of Cash Flow in Contracts
00:33:16 - Guarantees in Justin's Contract
00:36:11 - Lessons Learned from the Negotiation Process
00:38:40 - Congratulations on the Deal and Career
00:39:11 - Closing Remarks

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