Jason Schultz is a personal injury lawyer based in Peachtree City, Georgia, and a long-time client of Foster Consulting. His strong spirit and ability to go it alone as a sole practitioner makes him an inspiration for everyone he meets and works with. We'll dive into the nuances of his work life and the philosophies and mindsets he brings with him into the courtroom. Let's dive in!

0:00 Preview - Likeable vs. Unlikeable

1:10 Introduction

3:00 Getting to Know Jason

7:08 What Challenges Jason

11:55 The Value of Marketing

14:04 A Unique Selling Proposition

16:08 Looking Toward the Future

18:24 The Value Jason Provides

22:27 Likeable vs. Unlikeable

24:54 Letting the Client Drive

31:30 What You Should Take Away

36:30 Wrap Up

Jason has kept his practice small for the sake of creating personally-made results for his clients. His experience matches that of attorneys in larger firms. He’s seen it all but has the overhead and practice structure to ensure you get his undivided attention. You won’t be pawned off on an associate attorney. Jason and his paralegal will work directly with you so your case gets the treatment and value it deserves. Contact Jason today to discuss your injury case.

- Tom Foster of Foster Web Marketing
- Jason Schultz of The Law Office of Jason R. Schultz, P.C.

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Mark Sinatra is the CEO of Aspen HR. Mark has an extensive track record of leadership in the HR and business world. With an MBA from the Wharton School and a background in consulting and investment banking, Mark has made significant contributions to his industry and community. He has a passion for wellness and longevity, and we’re going to hear more about this, as well as Mark’s professional journey and leadership views. Let’s get started!

0:00 Preview - Risk Mitigation With HR

1:08 Introduction

3:07 Mark’s Life Prior to Aspen

4:57 The Unemployable MBA

7:56 From Sale to Acquisition

11:50 The Value of Good Leaders

14:30 Risk Mitigation With HR

16:05 Aspen HR’s Differentiators

22:33 Aspen HR’s Website

23:47 Hiring the Right Workers

26:40 The Hiring Mindset

30:06 Wrap Up

Aspen HR provides white-glove service with a commitment to providing the best experience for clients and their employees. Having served businesses across all verticals from life sciences to fintech, Aspen HR has a solution catered to your business needs and situation. Contact them today to learn more about how they can get your company’s gears running efficiently.

- Tom Foster of Foster Web Marketing
- Mark Sinatra of Aspen HR

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Dr. Graham is a 1994 graduate of TUSPM and the Founder/President of SOLEutions. He is dedicated to providing solutions to help those suffering with foot & ankle conditions. Mike has made significant contributions to his industry and community. He has a passion for wellness and longevity, and we’re going to hear more about this, as well as Mike’s professional journey and leadership views. Let’s get started!

0:00 Preview - The Mission

0:50 Introduction

3:19 Studying Podiatry

5:25 Starting the Practice

8:16 Innovation and Entrepreneurship

12:22 The Mission

13:59 The Insurance System

20:07 The Importance of Training

23:02 Improving the Business Model

23:54 Marketing and Websites

27:50 Improving Earnings

29:35 The Upcoming Training Event

32:04 Wrap Up

SOLEutions is centered around implementing direct patient pay programs for podiatry practices. Members are granted everything they need to begin a revolutionized pay program within their private practice to allow for traditional insurance payments or shift to an insurance-free business model. Reach out to Dr. Graham and his team by visiting their website today!

- Tom Foster of Foster Web Marketing
- Dr. Michael Graham of SOLEutions

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Dr. Peter Wishnie founded Family Foot & Ankle Specialists and is a renowned healthcare practice consultant. With 30 years of experience as a podiatrist, Peter has built an extraordinary career combining clinical excellence with innovative practice management strategies.

Through consulting, he's helped countless health care providers transform their practices by implementing patient-centered systems while significantly improving operational efficiency and profitability. We have heard many of Peter’s clients rave at his expertise and ability to really dive into the practice to look for areas of opportunities. Let's dive into his experiences, insights, and the philosophy that guides his approach to health care practice success.

0:00 Preview - Fighting Burnout at 40

0:54 Introduction

3:58 Peter’s Post-Medicine Life

7:38 Fighting Burnout at 40

11:34 Gaining Value from Mindset

14:27 Get Help: Coach vs Mentor

19:15 Practice Owners’ Dilemma

22:03 Peter’s Goal for You

At 29 years old, Dr. Peter Wishnie decided to purchase his own practice in New Jersey instead of working for another doctor in Rhode Island, despite having no business experience and starting $300,000 in debt. Initially struggling with a declining patient base and losing $7,500 monthly, he turned to business coaching, implemented new systems, and studied key performance indicators. His dedication paid off, as he surpassed the previous owner's earnings within a year and maintained multiple seven-figure earnings for 30 consecutive years, placing him in the top 1% of his field. After 33 years, Dr. Wishnie sold the practice for $2 million more than the purchase price in 2022, transitioning to help other business owners achieve success while maintaining work-life balance.

- Tom Foster of Foster Web Marketing
- Dr. Peter Wishnie of Peter Wishnie Coaching

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

This episode, which originally premiered in March 2024, is another highlight of a former guest who strongly embodies the values of our Women of Power series. If you missed Diana Cupps’ interview the first time around, be sure to listen to this!

Diana Cupps has done it all. From training as a medical laboratory technician in the Army and working as a civilian nurse after an honorable discharge, she decided to go back to school to earn her JD. Today, she is a family law and medical malpractice lawyer based in Tulsa, Oklahoma. She runs her practice with her husband, Troy Cupps. Together, they bring Diana’s experience as a U.S. veteran into every aspect of their business.

0:00 Preview - Military Teamwork vs Legal Teamwork

1:01 Introduction

7:31 Military Experience

8:53 Why Diana Enlisted

10:46 Vets Supporting Vets

12:00 Why Go Into Law?

13:10 Personal Experiences With Lawyers

16:38 Informal Legal Training

18:15 Military Lessons Learned

21:53 Military Teamwork vs. Legal Teamwork

24:44 Advice for Vets Considering Law School

25:20 Pitfalls of Becoming a Lawyer

26:55 Unique Perspective as a Veteran

29:49 Mentorship & Assistance for Vets

30:35 Biggest Legal Marketing Mistake

32:24 Biggest Marketing Success Story

33:35 Closing Thoughts

Diana brings a great deal of personal experience into her practice. Being a former Army medical lab technician and an emergency nurse, she has a uniquely insightful position as a medical malpractice lawyer. Further, her experience of working with multiple different attorneys with varying styles in divorce court informs her family law practice. When you hire Diana the Lawyer, you are hiring a legal team that sees you as a person and can relate to your situation more directly than most other law firms can.

- Tom Foster of Foster Web Marketing
- Diana and Troy Cupps of Diana the Lawyer

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

We originally released this episode on July 5, 2024, but our guest, Brooke Lively, perfectly encapsulates the essence of the Women of Power series, so if you missed her the first time around, listen to her conversation with Tom now!

Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt.

0:00 Preview - What Profit Actually Consists of

1:18 Introduction

3:15 How CathCap Got Started

4:54 What Do Fractional CFOs Do?

9:15 CathCap’s Ideal Clients

10:19 A Case Study on How CathCap Works

14:50 Understanding the Value of a True CFO

18:32 Book Alert: Exit On Top by Brooke Lively

23:38 The Key to Valuing a Law Firm

31:30 Me Inc. vs. A Branded Company

36:10 What Profit Actually Consists of

37:27 Wrapping Up

CathCap has served up top-tier CFO services to businesses of all sizes for over a decade, with a particular interest in helping attorneys grow and scale their firms like proper businesses. The company has built a strong expertise with all practice types, but they’ve also earned a particular popularity among personal injury and immigration firms. CathCap’s commitment to empowering businesses through strategic financial leadership helps their clients redefine their status quo and helps founders build practices they can later sell or hand off confidently.

- Tom Foster of Foster Web Marketing
- Brooke Lively of CathCap

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Chasity Stratton is the Co-Founder of Stratton & Reynolds, a firm dedicated to providing compassionate, client-focused legal services across South Carolina.

With over 14 years of experience, Chasity has built a thriving practice that prioritizes kindness and expertise, customizing estate plans for each client and even involving family members to ensure everyone understands the journey ahead. They opened two new offices and increased revenue by over 30% in 2024 alone! Let’s dive into her experiences, insights, and the mission that drives her work.

0:00 Preview: Marketing a New Firm

0:49 Introduction

2:42 Chastity’s Background

5:43 The Passion for Estate Planning

8:32 Launching the Business

11:08 Marketing a New Firm

14:16 Building Relationships With Clients

16:22 The Importance of Estate Planning

17:54 Growing the Firm

20:50 Future Plans

22:46 Wrap Up

Stratton & Reynolds, LLC, is a law firm based in South Carolina specializing in estate planning, asset preservation, and elder law services. The firm has a team of five dedicated attorneys who prioritize personal service and compassionate legal representation, particularly for elderly and aging populations. Their experienced legal team leverages cutting-edge technology and deep knowledge of South Carolina law to create customized estate and business plans, helping clients protect their assets and prepare for the future. They address many client needs, from providing for minor children and disabled family members to managing complex business succession planning and blended family situations. By focusing on building long-term relationships and delivering comprehensive legal services, Stratton & Reynolds helps clients achieve peace of mind knowing their assets, independence, and loved ones are protected through thoughtful planning and expert guidance.

- Tom Foster of Foster Web Marketing
- Chasity Stratton of Stratton & Reynolds, LLC

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Linda Rahal is the managing shareholder at Trow & Rahal, and an expert in visa and immigration services for companies and foreign nationals. With a commitment to excellence, expertise, and empathy, Linda stands out in her field, advocating tirelessly for her clients. Her journey of resilience includes conquering the Ironman World Championship in Hawaii, showcasing her determination both in and out of the office. A true Renaissance woman if there ever was one.

0:00 - Preview: Sports and Running

0:48 Introduction

3:30 Being an Immigration Lawyer

6:44 Linda’s Successes

7:57 A Passion for Immigration Law

10:25 Becoming a Managing Partner

12:32 Sports and Running

15:14 Challenging Yourself

16:35 Marketing and Promotion

18:12 A Client Success Story

20:38 Wrap Up

Trow & Rahal is the go-to practice when it comes to immigration matters for businesses and professional needs. It’s hard to find a related issue they have no experience or expertise in, and their team of attorneys is filled with compassion and empathy for clients. Whether you’re seeking work visas and green cards for international employees, bringing new investment and business professionals into the States, or even looking to bring an athlete or entertainer stateside, the immigration lawyers at Trow & Rahal have your back.

- Tom Foster of Foster Web Marketing
- Linda Rahal of Trow & Rahal

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.