Success isn’t just about working harder—it’s about working smarter with the right identity. In this episode, former NFL player Anthony Trucks shares how shifting his mindset transformed his career after football.

Anthony dives into:
✅ The importance of identity shifts for long-term success
✅ How dark work—the unseen effort—builds resilience
✅ The biggest mistakes people make when chasing success

This conversation is packed with practical advice for entrepreneurs, executives, and anyone looking to push past their limits.

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Listen now and learn how to build the habits and mindset of high achievers.

Where to find Anthony:

LinkedIn: https://www.linkedin.com/in/anthonytrucks/

Facebook: https://www.facebook.com/AnthonyTrucks/

Instagram: https://www.instagram.com/anthonytrucks

Twitter: twitter.com/anthonytrucks

Get a Copy of ‘Identity Shift: Upgrade How You Operate to Elevate Your Life’: https://a.co/d/11m1FEG

Website www.AnthonyTrucks.com

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2