Franchising offers a proven business model, but is it the right fit for you?

In this episode of Measure Success Podcast, Lance Graulich, a franchise expert who has helped build major brands like Wingstop and Krispy Kreme, explains how to evaluate, invest, and scale a franchise business.

Key insights:
✅ The true costs and potential profits of franchising
✅ How to match your skills and risk tolerance with the right franchise
✅ Why some franchises fail—and how to avoid common pitfalls

If you're looking for a way to own a business with less risk, this episode will help you understand how to make smart franchise decisions.

🎧 Listen now.

Where to find Lance:

Website: www.lancegraulich.com

LinkedIn: https://www.linkedin.com/in/lanceeyeonfranchising

Facebook: https://www.facebook.com/lance.graulich/

Instagram: https://www.instagram.com/lance.graulich/

Twitter: https://x.com/lancegraulich

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

Success isn’t just about working harder—it’s about working smarter with the right identity. In this episode, former NFL player Anthony Trucks shares how shifting his mindset transformed his career after football.

Anthony dives into:
✅ The importance of identity shifts for long-term success
✅ How dark work—the unseen effort—builds resilience
✅ The biggest mistakes people make when chasing success

This conversation is packed with practical advice for entrepreneurs, executives, and anyone looking to push past their limits.

Subscribe and set notifications to our YouTube Channel.

Listen now and learn how to build the habits and mindset of high achievers.

Where to find Anthony:

LinkedIn: https://www.linkedin.com/in/anthonytrucks/

Facebook: https://www.facebook.com/AnthonyTrucks/

Instagram: https://www.instagram.com/anthonytrucks

Twitter: twitter.com/anthonytrucks

Get a Copy of ‘Identity Shift: Upgrade How You Operate to Elevate Your Life’: https://a.co/d/11m1FEG

Website www.AnthonyTrucks.com

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

What does it take to succeed on Amazon? In this episode of the Measure Success Podcast, Steven Pope of My Amazon Guy shares his insights on growing a brand in today’s competitive e-commerce landscape.

Steven discusses the importance of understanding your product, building strong marketing strategies, and overcoming the unique challenges sellers face on Amazon. He also shares how his passion for teaching and his commitment to leveling up has fueled his success.

Subscribe and set notifications to our YouTube Channel.

Tune in to hear actionable advice and inspiring stories that will help you navigate the Amazon marketplace like a pro.

Where to find Steven:

Website: https://myamazonguy.com/

LinkedIn: https://www.linkedin.com/in/steven-pope/

Facebook: https://www.facebook.com/myamazonguys/

Instagram: https://www.instagram.com/stevenpopemag/

Twitter: https://twitter.com/myamazonguy

Get a Copy of ‘Advanced Amazon Selling Tips’: https://a.co/d/hQhWFdZ

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2