Franchising offers a proven business model, but is it the right fit for you?

In this episode of Measure Success Podcast, Lance Graulich, a franchise expert who has helped build major brands like Wingstop and Krispy Kreme, explains how to evaluate, invest, and scale a franchise business.

Key insights:
✅ The true costs and potential profits of franchising
✅ How to match your skills and risk tolerance with the right franchise
✅ Why some franchises fail—and how to avoid common pitfalls

If you're looking for a way to own a business with less risk, this episode will help you understand how to make smart franchise decisions.

🎧 Listen now.

Where to find Lance:

Website: www.lancegraulich.com

LinkedIn: https://www.linkedin.com/in/lanceeyeonfranchising

Facebook: https://www.facebook.com/lance.graulich/

Instagram: https://www.instagram.com/lance.graulich/

Twitter: https://x.com/lancegraulich

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

Success isn’t just about working harder—it’s about working smarter with the right identity. In this episode, former NFL player Anthony Trucks shares how shifting his mindset transformed his career after football.

Anthony dives into:
✅ The importance of identity shifts for long-term success
✅ How dark work—the unseen effort—builds resilience
✅ The biggest mistakes people make when chasing success

This conversation is packed with practical advice for entrepreneurs, executives, and anyone looking to push past their limits.

Subscribe and set notifications to our YouTube Channel.

Listen now and learn how to build the habits and mindset of high achievers.

Where to find Anthony:

LinkedIn: https://www.linkedin.com/in/anthonytrucks/

Facebook: https://www.facebook.com/AnthonyTrucks/

Instagram: https://www.instagram.com/anthonytrucks

Twitter: twitter.com/anthonytrucks

Get a Copy of ‘Identity Shift: Upgrade How You Operate to Elevate Your Life’: https://a.co/d/11m1FEG

Website www.AnthonyTrucks.com

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

What does it take to succeed on Amazon? In this episode of the Measure Success Podcast, Steven Pope of My Amazon Guy shares his insights on growing a brand in today’s competitive e-commerce landscape.

Steven discusses the importance of understanding your product, building strong marketing strategies, and overcoming the unique challenges sellers face on Amazon. He also shares how his passion for teaching and his commitment to leveling up has fueled his success.

Subscribe and set notifications to our YouTube Channel.

Tune in to hear actionable advice and inspiring stories that will help you navigate the Amazon marketplace like a pro.

Where to find Steven:

Website: https://myamazonguy.com/

LinkedIn: https://www.linkedin.com/in/steven-pope/

Facebook: https://www.facebook.com/myamazonguys/

Instagram: https://www.instagram.com/stevenpopemag/

Twitter: https://twitter.com/myamazonguy

Get a Copy of ‘Advanced Amazon Selling Tips’: https://a.co/d/hQhWFdZ

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

On this episode of the Measure Success Podcast, Bill Canady shares how he manages two billion-dollar companies and the leadership lessons behind his success.

Bill talks about the 80-20 principle, aligning teams to a single goal, and his four leadership commandments. Learn how to measure success through accountability, data-driven decisions, and pacing for results.

Subscribe and set notifications to our YouTube Channel.

🎧 Don’t miss this insightful conversation.

Where to find Bill:

Website: https://billcanady.com

LinkedIn: http://linkedin.com/in/bill-canady

Get a Copy of ‘The 80/20 CEO: Take Command of Your Business in 100 Days’: https://a.co/d/amcuQUD

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

In this 200th episode of the Measure Success Podcast, Carl J. Cox takes us on a reflective journey through the podcast’s evolution—from its humble beginnings in 2021 to becoming a global top 2% podcast.

Carl shares his story of overcoming personal adversity, setting audacious goals, and the incredible lessons learned from over 200 guests. He dives into what success means and how bold goals can shape not just what you do, but who you become.

Join us as we celebrate this milestone and explore how you can measure success in ways that truly matter.

Let 40 Accounting help you Measure Success!

Listen now for stories, strategies, and insights that will inspire your next big move!

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

How can a vivid vision transform your business? Cameron Herold explains how creating a clear, detailed vision for the next three years helps align teams and accelerate growth. In this episode, we cover:

• How to craft a vivid vision for your company

• The top reasons businesses struggle to scale

• Why investing in your team’s skills pays off long-term

Subscribe and set notifications to our YouTube Channel.

Listen now to discover how a well-crafted vision can turn frustration into focused growth.

Where to find Cameron:

Website: www.cooalliance.com

LinkedIn: https://www.linkedin.com/in/cameronherold/

Facebook: https://www.facebook.com/cameronherold/

Instagram: https://www.instagram.com/cameron_herold_cooalliance

Twitter: https://x.com/cameronherold

6 Books:

* Double Double (Seth Godin wrote the front cover endorsement) https://amzn.to/2S8eZLu

* Meetings Suck: https://amzn.to/2TfBtYk

* The Miracle Morning for Entrepreneurs - https://amzn.to/2MBTNIu

* Vivid Vision - https://amzn.to/2Trr6QY

* Free PR - https://amzn.to/2B3Ifcj

* Second in Command - https://amzn.to/3QVruId

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

From Wall Street to Wealth Management: Lessons for Entrepreneurs

This week’s guest on the Measure Success Podcast is Bob Bedritis, CEO of Oswego Private Wealth Management. Bob’s journey from Wall Street to building a thriving wealth management firm is packed with lessons for entrepreneurs.

We explore strategies for financial independence, including how to maximize the value of your business and plan for life after selling it. Bob also shares how entrepreneurs can achieve the “Four Freedoms” of time, money, relationships, and purpose.

Subscribe and set notifications to our YouTube Channel.

Don’t miss this inspiring and actionable episode. Listen now!

Where to find Bob:

https://oswegoprivatewealth.com

https://www.linkedin.com/in/bob-bedritis-certified-exit-planner%C2%AE-crc%C2%AE-05140613

Where to find Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

In this episode of the Measure Success Podcast, Greg Selkoe, co-founder of XSET and e-commerce pioneer, dives into the intersection of gaming, culture, and business.

Highlights:

• Greg’s journey from founding KarmaLoop to creating XSET.

• How gaming integrates with music, fashion, and art.

• Lessons on leadership, team-building, and business exits.

Subscribe and set notifications to our YouTube Channel.

Discover how Greg combines passion for culture with business strategy to create impactful brands. Listen now and learn how to innovate with purpose.

Where to find Greg:

https://xset.com/

https://www.linkedin.com/in/greg-selkoe-3b9964ab/

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2