Résultats Éditeur "Blackstone Audio, Inc." dans Affaires et carrières

Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy.

The high-tech industry has given rise to a pioneering group of entrepreneurs and executives that is not only behind today's most innovative technological advances but also at the forefront of a dynamic new movement in business. Now, in Silicon Gold Rush, their inspirational stories are told and their strategies for success revealed.

In this life-transforming book, Larry Ackerman will introduce you to the person you were meant to be - and already are. The secret to uncovering your purpose, he explains, is built into you in the form of a code: the identity code. Much like your genetic code, your identity code provides a complete map of how you were designed to live. As you are guided through eight essential questions, you will discover the unique characteristics that define your potential for creating value in the world, for making a contribution that springs naturally from the core of your being.

When Frank Ahrens, a middle-aged bachelor and 18-year veteran at the Washington Post, fell in love with a diplomat, his life changed dramatically. Following his new bride to her first appointment in Seoul, South Korea, Frank traded the newsroom for a corporate suite, becoming director of global communications at Hyundai Motors. In a land whose population is 97 percent Korean, he was one of fewer than 10 non-Koreans in a company of 5,000 employees.

Eric Klinenberg's Fighting for Air takes us into the world of preprogrammed radio shows, empty television news stations, and copycat newspapers to show how corporate ownership and control of local media has remade American political and cultural life. Klinenberg argues that the demise of truly local media stems from the federal government's malign neglect.

When Guerrilla Marketing was first published in the 1980s, Jay Levinson was the first person on the block with an innovative, take-no-prisoners approach to marketing for the small business owner. In this updated '90s edition, Levinson has expanded and revised his wisdom to include the fastest-growing markets in the '90s with tips on how to reach and keep them.

Guerilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast moving, wired world.

The introduction of new medicines has dramatically improved the quantity and quality of individual and public health, while contributing trillions of dollars to the global economy. In spite of these past successes - and indeed because of them - our ability to deliver new medicines may be quickly coming to an end. Moving from the 20th century to the present, A Prescription for Change reveals how changing business strategies combined with scientific hubris have altered the way new medicines are discovered, with dire implications for both health and the economy.

With virtually nonexistent oversight, the Internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation.

Today's business environment demands leapfroggers - those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products - the power of surprise. How did Gatorade revitalize itself in the wake of Red Bull and Starbucks? How did Four Seasons become the world’s leading luxury hotel brand? What makes one leader or company thrive while others languish?

In the mid-1990s, residents of Anniston, Alabama, began a legal fight against the agrochemical company Monsanto over the dumping of PCBs in the city's historically African American and white working-class west side. Simultaneously, Anniston environmentalists sought to safely eliminate chemical weaponry that had been secretly stockpiled near the city during the Cold War. In this probing work, Ellen Griffith Spears offers a compelling narrative of Anniston's battles for environmental justice.

This nonfiction legal thriller traces the 14-year struggle of two lawyers to bring the most powerful coal baron in American history to justice. Don Blankenship, head of Massey Energy since the early 1990s, ran an industry that provides nearly half of America’s electric power. But wealth and influence weren’t enough for Blankenship and his company, as they set about destroying corporate and personal rivals, challenging the Constitution, purchasing the West Virginia judiciary, and willfully disregarding safety standards in the company’s mines - mines in which scores died unnecessarily.

Earl Bell, successful businessman, entrepreneur, and Little League coach is just the coach you need to take your business to the Major Leagues. Now for the first time, Earl Bell reveals his coaching secrets in Winning in Baseball and Business, an audiobook that uses metaphor to show that everything you need to know in business you can learn from lessons in youth baseball. As an added bonus, 20 stories of successful entrepreneurs from teenagers to historical business icons are included as inspirational models.

This is a game plan for getting the promotion you're after. It's not a book. There are no chapters, no chapter headings, and there's no table of contents. There are 25 sections, one after another. Each section includes a clear, concise, specific thing to do to get the promotion you're working hard for. Use them to nail it down, before somebody else does.

"Ideas are the greatest and most crucially practical power on earth," wrote Ayn Rand. In the title essay of this collection, Leonard Peikoff applies this principle to the world of business. He shows that certain philosophic ideas, such as reason, egoism, and individualism, are needed to defend and protect the freedom of businessmen, while the opposite ideas, such as mysticism, altruism, and collectivism (which dominate our universities), destroy that freedom.

Much of New Orleans still sat underwater the first time Gary Rivlin glimpsed the city after Hurricane Katrina. Then a staff reporter for The New York Times, he was heading into the city to survey the damage. The interstate was eerily empty. Soldiers in uniform and armed with assault rifles stopped him. Water reached the eaves of houses for as far as the eye could see.

Mark Twain has said, "The two most important days of your life are the day you are born and the day you find out why!" This motivational audio seminar offers tools designed to help you discover, develop, and dive into what you are uniquely created, crafted, and called to accomplish in life.

Here's the first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications. This groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax, as well as via e-mail and the Internet.

In this insightful, thoroughly entertaining book, countless similar case studies of as luck would have it are presented, offering a fascinating survey of the phenomenon. Weaving the subjects' own beliefs about their experiences with compelling research on chance, probability, and luck psychology, As Luck Would Have It also includes research on how to prepare for luck, how to deal with it when it arrives, and how to make the choices that will most benefit you. Are you ready?

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need.