Titres dans Marketing et ventes

How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

China's Economy: What Everyone Needs to Know® is a concise introduction to the most astonishing economic growth story of the last three decades. In the 1980s, China was an impoverished backwater, struggling to escape the political turmoil and economic mismanagement of the Mao era. Today it is the world's second biggest economy, the largest manufacturing and trading nation, the consumer of half the world's steel and coal, the biggest source of international tourists, and one of the most influential investors in developing countries from southeast Asia to Africa to Latin America.

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories - as well as his own experience as a founder and investor - to distill the secrets behind the most extraordinary success stories of our times.

The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.

Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!

Whether it's people looking to earn extra money, those tired of their nine-to-five, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They'll gain the know-how of more than 30 years of collective advice from those who've come before them.

Roger James Hamilton, himself a highly successful entrepreneur and successful investor, has designed nine steps - from barely surviving - all the way to the highest level of ultimate wealth for life - and he lays out his nine steps in an easy-to-understand "color-coded" manner that ranges from red (barely living paycheck-to-paycheck) all the way to ultra-violet (where generating income is simply no longer a worry)....

With more than 1 million copies in circulation, it remains the best-selling family business book of all time. Much of its success is owed to the deeply original message about the dangers of gifting an operating business to family. It offers business owners and their family a proven process for building wealth and protecting family relationships by exploring whether the business should be sold inside or outside the family. Every Family's Business includes 12 questions to help guide this emotional transition.

Marketing experts and professors Annie Wilson and Ryan Hamilton, through dozens of cases, provide insight into how brands can drive growth by attracting new segments without alienating or losing their current customers. They also explore how brands can more strategically select and manage customer segments to drive high velocity growth and symbiotic segment relationships.

Hey Sweetie! ^^ Dieser Podcast richtet sich an Kreative, Künstler und Kreierende in jedweder Form, die gerne "ihr Ding" machen wollen. Am liebsten Vollzeit. Und noch lieber gegen jede Menge Bares. Die aber keinen Plan von Marketing, Werbung und Verkaufen haben (wollen)... Und auf sowas wie Social Media - und schon gar nicht in Dauerpräsenz - keinen Bock haben. ... und das obwohl sie sehr wohl wissen, dass der Weg zur kreativen schöpferischen "ich mach das, was ich sau gut kann"-Freiheit doch schon irgend wie durch dieses unternehmerische Mordor führt. So. Und genau dafür gibt es *TADAAAA!...

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth.

Ready to take your real estate career to the next level? The Agent Playbook is here to walk you through the ins and outs of real estate success like your favorite coach or mentor would. This isn’t your typical real estate manual—it’s packed with real talk, real strategies, and real results. No fluff, just actionable steps that build confidence, help you stand out, and get you closing deals.

Channels of communication are frequently clogged, and reaching your target audience is more difficult than ever. If you’re looking for a pat on the back about how wonderful your product is, then this isn’t the book for you. But if you want to be serious about marketing your product and achieving tangible results, then keep listening. This book will give you some of the answers you need. Download your copy today and discover how to leverage both traditional and cutting-edge methods—including AI—to effectively market your product in a highly competitive digital landscape.

Unlock entrepreneurial success with The Hustler’s MBA: The Business Blueprint of Success by Sean T. Long, MBA. This dynamic guide offers practical strategies and actionable insights from real-world experiences and academic knowledge, designed for both emerging and seasoned entrepreneurs. Whether you’re building a new venture or scaling an existing one, this book equips you with the tools to thrive.

Willkommen auf meinem "Websites, die für Dich arbeiten"-Podcast! Hier erfährst du, wie du deine Website so optimierst, dass sie für dich arbeitet. Und nicht umgekehrt 😉 Ich bin Christian Pletz, Webentwickler und Experte für digitale Business-Strategien, und auf diesem Kanal dreht sich alles um verkaufsstarke Websites, Social Recruiting, Tracking & Datenschutz sowie Suchmaschinen- und Performanceoptimierung. In kurzen, praxisnahen Episoden gebe ich dir konkrete Lösungen für digitale Herausforderungen. Kein unnötiges Blabla, sondern direkt umsetzbare Tipps, die dein Unternehmen ...

With "SEO Mastery for 2025: Your Ultimate Guide to Search Engine Optimization," you may discover the keys to taking the lead in search engine rankings and dramatically increasing your organic traffic. In the realm of digital marketing, where visibility is critical, this in-depth guide is your passport to understanding the always changing field of SEO. This book simplifies complicated ideas into doable tactics that will keep you ahead of the curve in 2025 and beyond, regardless of experience level in marketing.

Welcome to Transformation Heroes, the ultimate podcast for Customer Experience (CX) professionals who are ready to make a difference. Hosted by Carlos Carasco and François Forest, and powered by Feedier, this podcast is your go-to resource for mastering Customer Experience, Customer Intelligence, Customer Satisfaction, Business Transformation, etc.Each episode dives deep into the best practices, actionable insights, and innovative strategies that empower CX teams to elevate their impact and drive meaningful change within their organizations. Whether you're tackling customer pain points, ...

Helping e-commerce stores scale with Klaviyo email marketing.