Résultats Éditeur "Tantor Audio" dans Marketing et ventes

Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form - the B Corporation. These companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders.

Our world's challenges are too great and too complex for any one organization or government to address on its own. But solutions to these challenges do exist - and will be found through new partnerships bringing together the public, private, and philanthropic sectors. In Social Value Investing, Howard W. Buffett and William B. Eimicke present a new management framework for developing and measuring the success of such partnerships and provide tools to help maximize collaborative efficiency and positive social impact.

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.

By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.

Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books in book clubs and online communities. For all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers?

Growing up, Reid was confused and disturbed by the different opportunities his best friend received. The gap widened as Reid's classes enabled him to pursue an elite college degree across the country studying educational opportunity and teaching. Then, Reid became a teacher at an under-resourced South Carolina high school where efforts to serve the incredible students were stymied by internal segregation and administrative ambivalence. After Reid assigned students a project to create a positive change, they pushed him to figure out how he, too, could make a bigger difference.

Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back—and they tell their friends. Backed by plenty of on-the-ground research and real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more.

Early in the crisis, a global volunteer collaboration called Pivot Projects was formed to rethink how the world works. Some members are experts in the sciences and the humanities; others are environmental activists or regular people who see themselves as world citizens. In The Pivot, the journalist Steve Hamm - who embedded in the enterprise from the start - explores their efforts and shows how their approach provides a model for achieving systemic change.

Planning is the trick for succeeding in small business. This process needn't be daunting, especially if you can get the timing right, pick a strategy that works, and chart a sound financial course. And if your best-laid plans go sideways, there's always hope, and a practical way forward, in this book. Getting Started in Small Business for Dummies will help you decide whether small-business ownership is right for you, and assess the viability of your business idea; and more.

Since founding Fixup, a pop-up repair shop, Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff. Although her goal is ambitious, the solution to getting there is surprisingly simple and involves all of us: have good stuff, not too much, mostly reclaimed, care for it, and pass it on.

Philip Coltoff distills the insights he has gained from nearly 25 years of leadership at The Children's Aid Society of New York City, one of the largest and best-known not-for-profit organizations in the nation. Now in a second edition, this audiobook shares his ideas and experiences with a new generation of not-for-profit leaders and board members.

At age 26, Joanne P. McCallie, a.k.a. Coach P, began her career at Maine, where in the span of eight years, she elevated the women's basketball program to a very competitive team that outdrew the men's crowds, a rarity in college sports. Over her tenure, she created the Choice Not Chance (CNC) philosophy, training kids how to think and focus on making the correct choices in life. She imparted her passionate philosophy to all of her players and now brings it to her efforts as head coach at Duke. Choice Not Chance highlights McCallie's lessons for building a fierce competitor.

The Social Media Bible is a comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This revised 3rd edition (2012) addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks.

In these challenging economic times, it is more important than ever for nonprofits to focus on shaping policy, building capacity, developing talent, improving their marketing and promotion, fundraising, and developing partnerships/collaboration for organizational success. Shift & Reset: Strategies for Supporting Causes in a Connected Society teaches the nonprofit/social change/philanthropy/cause community how to take advantage of rapidly changing technologies and new communication ecosystem that exist in our connected society.

Over 100,000 businesses have slow or non-paying customers. Yet very few actually have a workable plan for claiming the missing revenue that results. This book gives you a complete solution and tool set to ensure your business maximizes its collections while maintaining an effective, profitable credit plan. Get Paid enables you to decide what matters most to your business when it comes to billing, payment terms, pricing, cash flow, and more.

In this completely updated third edition of 201 Great Ideas for Your Small Business, renowned small-business expert and consultant Jane Applegate shares new, powerful, creative, simple, and proven approaches for building a better small business.

To keep your brand innovative, you need to feed your creative spirit, and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a café, and dream.

In our attempts to overachieve, many people find themselves frustrated because they cannot relish in their own successes. Though these professionals may reach their goals of job titles and financial stability, they often sacrifice their personal and family lives and discover deep dissatisfaction. In Change One Thing, self-help author Sue Hadfield outlines the necessary steps to address the disillusionment that has become a common problem in our work-driven society.

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.