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The digital age has provided us with speed, convenience and access to worldwide markets, all at our fingertips and with the click of a button. For those who have grown up with the phenomenon it comes as second nature.

In recent years social media platforms have transformed not only our personal lives, but also the way that small businesses now operate. One of the biggest social media sites in the world is Twitter, which offers many capabilities and opportunities that are not available on other networks, but there are still companies that think they can do without a strong Twitter presence. This is a mistake.