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For more than twenty years we have been training salespeople. One of the most common behaviours we have observed is when they resort to Disloyal Bonding. This term means, bonding with your customer in a way that is clearly and explicitly working with that customer, against your own organisation. It is a form of dishonest behaviour.

Rewritten and updated for 2020 and beyond, The Perfect Storm offers realistic, practical, and inspired ideas, presented in a series of short chapters offering advice and useful tips. Based on 20 years experience in marketing, selling, analysis, and management, this book brings together the most useful strategies and some that many have forgotten that will really help you forge meaningful business growth during challenging times.

Welcome to The Reality of Contact Centres, formerly known as Contact Centre Focus. This podcast is your essential resource for industry insights and expert advice tailored specifically for advisors, agents, team leaders, managers, and directors of contact centres. Join your hosts, Bob Morrell & Jeremy Blake, the experienced sales trainers and executive coaches behind Reality Training, as they share their wealth of knowledge from training thousands of contact centre professionals across the globe. With decades of experience, they're here to empower you and your team to thrive in today's ...

Welcome to The Reality of Business with Bob & Jeremy, your go-to podcast for insights, stories, and practical advice on all things business.Since meeting at drama school in 1991, we've been lifelong friends and business partners, drawing on over two decades of experience running a successful sales and management training company together. With Reality Training at the heart of our journey, we've coached thousands, spoken at countless conferences, and travelled the world, gathering a treasure trove of stories, insights, and actionable advice along the way.Originally launched during the lockdown ...

Welcome to The Reality is Sales Training, where your hosts Bob Morrell and Jeremy Blake bring over 20 years of global sales training and coaching experience to life. If you've ever questioned the value of investing in sales training, this podcast is for you.Bob and Jeremy explore the critical role sales training plays in business success. Through insightful stories and real-world examples, they answer key questions like: How many organisations truly need sales training? What return on investment can it deliver? How is the art of selling evolving in today's modern world?From debunking common ...