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If you are a professional, you have had some instruction or training in negotiation skills. What if the training you received made you a weaker negotiator? What if the theories based on collaboration and Getting to Yes lead to weaker outcomes? What if stress can actually cause a breakthrough to better results? Law professor Cash Nickerson explains how to simply say “maybe not” and leverage the seven tensions of negotiation to your advantage. By using this process, you will master the art of negotiation.

Negotiation is a social activity that involves disciplines like language, observation, reaction, listening, speaking, storytelling, humor, and sensing. The number one thing you bring to every negotiation is you. This book helps you understand how these various behaviors and disciplines come to play and therefore how you can become a better negotiator. The book helps you develop the mindset and tools to become a great negotiator for yourself and for others.