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From its launch in 1920 until its demise in 1951, the magazine Black Mask published pulp crime fiction. The first hard-boiled detective stories appeared on its pages. Dashiell Hammett and Raymond Chandler, Erle Stanley Gardner and John D. MacDonald got their start in Black Mask. The urban crime stories that appeared in Black Mask helped to shape American culture. Modern computer games, films, and television are rooted in the fiction popularized by “the seminal and venerated mystery pulp magazine” ( Booklist).

Entrepreneurship starts with an idea and a dream: a dream of a better world for others, and a life less ordinary for yourself. These days, more people than ever are full of world-changing ideas and, thanks to technology, have the means to bring them to life. But many ideas remain just ideas, and many dreams just dreams. Startup Mixology is first and foremost a book about turning your ideas into action. From the cofounder of media company Tech Cocktail, a veteran entrepreneur and investor.