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The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.

Thing First details UX Consultant Joe Natoli's no-nonsense approach to creating successful products, powerful user experiences and very happy customers. He shares countless lessons learned from more than 30 years as a UX consultant to Fortune 500, 100, and US government organizations—including a few he's learned the hard way.

Hello and welcome to making UX work; I’m Joe Natoli. Our focus here is on folks like you doing the tough, often unglamorous UX work in the real world. My guests will share their struggles, their successes, and their journey to and through the trenches of product design, development, and of course, user experience. Before we get into it, I’d like to give a shout out to our sponsor, Stache Studio — a streetwear clothing brand focusing on quality products with a positive message, inspired by the resilience to turn a negative situation into a positive outcome. The Stache mantra is that Even...