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Trade Up follows the fictional journeys of several young people who find their futures in skilled trades. Madison’s dream of becoming an electrician means she must reconcile with her parents’ hopes that she’d become “someone who carried a briefcase to work”. Jordan, Madison’s mentor, weighs his options as a family man and busy journeyman. Jacob discovers his love for working with his hands, just like his grandfather. Fuuads chooses a completely different path from the one his parents planned for him. Bob has built a career not unlike John Finan’s own.

The Trade Up Podcast is your guide to understanding, navigating, and excelling in the world of a career in the trades.Join John Finan and Lisa Brandt, co-authors of TRADE UP, as they delve into why the trades stand out as a compelling career choice for the younger generation. Uncover the various pathways leading to a successful entry into the trades and gain insights on how to thrive in this field. Tune in to hear firsthand experiences from individuals thriving in the industry.