Résultats de "Jonathan Peters PhD" dans Toutes les catégories
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Cavemen Can't Market
- Attracting, Conversing, and Creating Loyal Customers Using WOO Marketing
- Auteur(s): Jonathan Peters PhD
- Narrateur(s): Dale McConachie
- Durée: 4 h et 39 min
- Version intégrale
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Caveman marketing tactics no longer work. It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear prospective customers down until they eventually bought. But we are no longer in charge - they are. That is why we must change our marketing concept from the "Caveman Way" to the "WOO Way". A few marketers understand that the game has changed. Rather than hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with them, in essence courting them.
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Cavemen Can't Market
- Attracting, Conversing, and Creating Loyal Customers Using WOO Marketing
- Narrateur(s): Dale McConachie
- Durée: 4 h et 39 min
- Date de publication: 2013-04-23
- Langue: Anglais
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