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I wrote this book so that all orthodontists can develop the Easy-Grower mindset, multiply their impact, and compress their timelines for success from decades to only a few years. In this book, you'll discover the time-tested principles that have helped people from all walks of life realize their dreams and build legacies they are proud to leave behind.

The average orthodontic practice produces $1.2 million per year. Only a select few ever break the $3 million mark. However, some doctors continue to grow their practice, year after year, even doing six figures in production. The secret to a scalable practice is operations, and the missing role is the Chief Operations Office (COO). Orthodontists maximize their revenue-generating potential when they are seeing patients, producing as much as $10,000 per hour. Sadly, most doctors waste their time managing their practice and doing it badly.

The sad truth is that most orthodontic offices miss four to five calls from leads looking to start treatment every single day. Why? Because the front desk is the most important AND most overlooked position in your practice. The nation’s fastest-growing orthodontists know that investing in hiring, training, and healthy office culture builds a team of scheduling coordinators that turn leads into new patients.

Most orthodontists would like more new patients. They may have a goal for production, but they have no idea how to get there. They just wish they could grow faster and easier. The “Ultimate Treatment Coordinator” is Book #2 in The Orthodontic Practice Growth Series. In it, you’ll discover how to implement the 5 Growth Hacks below to get your practice on track to hit your production goal quickly.