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In Selling the Cloud, Mark and Paul share practical lessons and key characteristics needed to succeed in the sales climate of tomorrow: passion, velocity, grit, empathy, authenticity, creativity, resilience, trust, strategic thinking, and technology leverage. The fusion of enterprise software service sales, product sales, and executive leadership expertise in this book delivers a unique distillation of proven strategies to thrive not only in software sales, but in sales at large.

Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS space.Guided by a powerhouse team of co-hosts, including Mark Petruzzi, Cathy Minter, Paul Melchiorre, ...

This story is based on a journal Mark began writing in January 2019 through August 2021 to see if he could heal through the terrible loss of his son, Nicholas. He simply needed to see if he could survive. After two years of writing, he realized he could and would survive. Through the people he met, the mediums, the signs, and sightings of Nicholas, his days got a little easier.