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Author Paul Teutul Jr. is arguably the most creative builder of custom "chopper" motorcycles in the world. His talents were revealed to millions of TV viewers worldwide on American Chopper as well as later in a spinoff series, American Chopper Senior vs. Junior. The Build gives the listener a glimpse at Paul Jr.'s life behind the camera, which included volcanic conflict with his father and business mentor, Paul Sr. Using his own story of improbable success as an illustration, Paul Jr. offers insights on how anyone can find and activate hidden talents.

Since founding Orange County Choppers in Upstate New York in 1999, Teutul has grown the business from a hobby into a 70-person-plus operation that produces and sells 150 custom bikes a year at retail prices starting at $30,000 and quickly escalating to six figures. Teutul and his team not only sell their choppers from their world headquarters in Newburgh, New York, but throughout a multicountry dealership network in the US and abroad.

Each week, millions of viewers tune into The Discovery Channel to watch their favorite dysfunctional American family, the Teutuls. Their hit TV show, American Chopper, features Paul Teutul, Sr., and his sons Paul, Jr., and Mikey, along with a supporting cast of mechanics and friends. Together, they create some of the most incredible and outrageous motorcycles in the world.