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Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses - or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions - the ones all companies must ask to survive.

A podcast for the creative mind with a short attention span. Each episode will challenge you to create ideas by asking unique, funny & sometimes crazy questions. With this short-format show of 5 minutes, you can spend more time innovating and less time listening. The show's host, Phil McKinney, is an award-winning innovator whose technologies and products are used by 100's of millions of people every day. He is the host of the award-winning podcast, Killer Innovations, and author of the award-winning book, Beyond The Obvious. Phil retired as the CTO of HP at the end of 2011. This show is ...

Step into the world of relentless creativity with the Killer Innovations Podcast, hosted by Phil McKinney. Since 2005, it has carved its niche in history as the longest-running podcast. Join the community of innovators, designers, creatives, entrepreneurs, and visionaries who are constantly pushing boundaries and challenging the status quo. Discover the power of thinking differently and taking risks to achieve success. The podcast covers a wide range of topics, including innovation, technology, business, leadership, creativity, design, and more. Every episode is not just talk; it's about ...