Résultats de "Sean Gillispie" dans Toutes les catégories
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Commercialize
- How to Monetize, Sell, and Market Productized Offerings in B2B Professional Services
- Auteur(s): Eisha Armstrong, Jason Boldt, Sean Gillispie
- Narrateur(s): Jessica Holtan
- Durée: 5 h et 40 min
- Version intégrale
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More and more professional services firms are “productizing” their services to grow and scale. But successfully marketing and selling standardized services or products is very different from marketing and selling traditional professional services. Commercialize, a follow-on book to Productize, explores why commercializing new ideas is the most significant stall point when B2B services organizations productize. The book then outlines how the most successful firms commercialize packaged services and new products and get to revenue impact fast and efficiently.
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Commercialize
- How to Monetize, Sell, and Market Productized Offerings in B2B Professional Services
- Narrateur(s): Jessica Holtan
- Durée: 5 h et 40 min
- Date de publication: 2024-11-05
- Langue: Anglais
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Prix courant: 25,00$ ou 1 crédit
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