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Throughout history, humans have shown their creative side, starting with the cave paintings and reaching as far as modern-day inventions. From a simplistic point of view, we can easily define creativity as the ability to transform a novel idea into a useful product or service. The result of creativity is thus original and worth using. Creative people can be found all over the world, regardless of their culture, occupational background or religious beliefs.

This book contains proven steps and strategies on how to unleash your creative potential and transform creative ideas into an actual reality. Learn how to think out of the box, using this ability as an advantage in the face of competition. Discover how to put your creative thinking skills to good use, learning how to be both flexible and imaginative.

It is a common misconception that the world of business is cold and calculated, that there is no space in the boardroom for any kind of creative thinking. This is false. In fact, companies would not even thrive, let alone grow, if not for the creative thinking of those who run them. If the CEOs of major corporations don't have a creative bone in their bodies then we would not be enjoying all of the perks of modern living.

Ebay is overwhelmingly the most familiar and successful online auction marketplace. This is due to the vision of San Diego, Ca., resident Pierre Omidyar, who started the company in the living room of his home in 1995 with the help of Jeff Skoll. Initially, the two men dealt only in collectible items but felt there was a vast untapped market that they could reach. In 1998, Omidyar and Skoll brought Meg Whitman into the fold. The rest of the story is an example of unimaginable success.

The ultimate guide to master the art of making business. Throughout history, humans have shown their creative side, starting with the cave paintings and reaching as far as modern-day inventions. From a simplistic point of view, we can easily define creativity as the ability to transform a novel idea into a useful product or service. The result of creativity is thus original and worth using.

This book contains proven steps and strategies on how to grow and develop as a leader, accumulating skills and abilities that are going to prove out more than useful for future projects and objectives. Learn how to behave as a successful leader, discover the importance of emotional intelligence and learn about the myths associated with leadership. Find out about management, communication and social skills leaders should possess and learn how to use persuasion and influence to your own advantage.