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Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.

Imagine discovering what successful people have in common, distilling it into a set of simple practices, and using them to transform your company, your career, and your life. Written by three thought leaders in organizational development and self-improvement, including Built to Last co-author Jerry Porras, Success Built to Last challenges conventional wisdom at every step. It draws on face-to-face, unscripted conversations with hundreds of remarkable human beings from around the world.

How do you build a company of enduring greatness? Jerry Porras contends that a strong core ideology and the persistent drive for progress are fundamental to the process. Having studied the life history of 18 visionary companies, he offers six key mechanisms that these companies use to preserve their core and stimulate innovation and change. He debunks the myth of the charismatic leader and concludes that all firms can use his findings to improve their organizational performance.