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In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company—all revealed by cofounder and first CEO Marc Randolph. From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

Joining us at Audible Studios is founder and CEO of Netflix Marc Randolph, who has founded over eight companies and is a serial entrepreneur. Randolph's Netflix journey began alongside his friend Reed Hastings in 1997, when they decided to give mail-order DVDs a try. Randolph, having picked up marketing and other tricks of the trade through previous roles, designed the original user interface and spent the first year of Netflix testing different designs to create the perfect business model for customer satisfaction.