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Once thought lost and replaced by modern technology, stopgap with emails and voicemails; the skill of cold calling finally returns to the business world in this semi-entertaining sales training audiobook The Lost Art of Cold Calling. Whether you are a B2B sales person or you're a business leader that relies on outbound sales. This could be one of the most important sales training audiobooks that you'll ever listen to. The author is a highly accomplished salesman and he shares the real reasons why cold calling is so hard and why so many sales reps fail at it.

Hi, my name is Matt Wanty. I’m an outbound sales strategist and 3x Founder. You may have seen some of my LinkedIn content that has reached millions of sales people across the globe. Here’s what you should know about this book: Over the last two years, I’ve spoken with almost a thousand salespeople from all over the world in almost every industry.