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Maverick marketing whiz Mike Veeck offers you his simple, no-fail formula for business success!

Drawing on his own experience and the success stories of clients and others who have benefited from his philosophy, Veeck shows how fun, creativity, and passion can bring out the best in an organization and an individual.

The "Fun Is Good" philosophy applies to everyone, whether you're the CEO or lower on the totem pole.

Allan Pinkerton, a Scotsman by birth and a barrel maker by trade, settled in Chicago in its infancy and founded the Pinkertons, the world's first detective agency. Though events associated with the agency after his death have tarnished the name, Pinkerton himself was one of the original human rights advocates. He was a dear friend to John Brown, an advisor to Abraham Lincoln, and 80 years ahead of his time in hiring female detectives.