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From uninitiated parents-to-be to those who know the ropes in families large or small, everyone will find something to relate to in Simon's hilarious and chaotic tales of his own home life. His observations of being a father have delighted his hundreds of thousands of followers on Instagram: before now dads are often the forgotten ones who carry the luggage, open stiff jars, take photos on holiday, fix broken bikes, go back to work, do the night feeds and make a mean beans on toast with melted cheese without so much as a pat on the back.

Simon Hooper, social media star, businessman, author and father of four, brings us his debut audiobook, Forever Outnumbered: Tales of Our Family Life from Instagram’s Father of Daughters. Opening a window into real-life parenting through the eyes of a modern-day dad, the audiobook is a comical yet equally emotionally heartfelt ode to family life. Here we talk to Simon about using social media for good, his views on shared parental leave and his favourite parenting moments to date.