Academic English

There's a Customer Born Every Minute reveals the lost wisdom of famous entrepreneur and showman, P. T. Barnum. Barnum was much more than a showman; he was a dedicated businessman and entrepreneur with a razor-sharp mind. In this delightful and absorbing new edition, Joe Vitale reveals the secrets of Barnum's success and shares the 10 key business practices that Barnum developed and lived by.

In the 1970s, amid severe cutbacks in physics funding, a small group of underemployed physicists in Berkeley decided to throw off the constraints of academia and explore the wilder side of science. Dubbing themselves the “Fundamental Fysiks Group,” they pursued a freewheeling, speculative approach to physics. Some dabbled with LSD while conducting experiments. They studied quantum theory alongside Eastern mysticism and psychic mind reading, discussing the latest developments while lounging in hot tubs.

One fateful day in 1996, after discovering that five freight cars' worth of glittering corn have reaped a tiny profit of $18.16, young Forrest Pritchard vows to save his family's farm. What ensues-through hilarious encounters with all manner of livestock and colorful local characters-is a crash course in sustainable agriculture. Pritchard's biggest ally is his renegade father, who initially questions his son's career choice and rejects organic foods for sugary mainstream fare.

From the hero whistleblower of the infamous Theranos scam, Thicker than Water is a look at never-before-revealed details behind closed doors at the company, revealing a cautionary tale of corporate bullying, gaslighting, ego, and wealth running amok in Silicon Valley. Tyler Shultz had been in the workforce for less than a year when he emailed Elizabeth Holmes, his employer and the CEO and founder of Theranos, with concerns that the company’s lab practices were faulty, ignored quality control, and were potentially dangerous to patients.

In the insightful narrative tradition of Oliver Sacks, Monkey Mind is an uplifting, smart, and very funny memoir of life with anxiety - America’s most common psychological complaint. We all think we know what being anxious feels like - it is the instinct that made us run from wolves in the prehistoric age and pushes us to perform in the modern one - but for forty million American adults, anxiety is an insidious condition that defines daily life. Yet no popular memoir has been written about that experience - until now.

The candid memoir of a young doctor who reluctantly accepts a military commission and spends a year behind the front lines of the Vietnam War. Assigned to the marine camp at Phu Bai, Dr. John A. Parrish confronted all manner of medical trauma, quickly shedding the navet of a new medical intern.

Last summer, The New Yorker published chef Anthony Bourdain's shocking, "Don't Eat Before Reading This." Now, the author uses the same "take-no-prisoners" attitude in his deliciously funny and shockingly delectable audiobook, sure to delight gourmands and philistines alike.

Here is the gritty, powerful story of Thomas Sowell's life-long education in the school of hard knocks, a journey that took him from Harlem to the Marines, the Ivy League, and a career as a controversial writer, teacher, and economist in government and private industry. It is also the story of the dramatically changing times in which this personal odyssey took place.

Suzanne Simard is a pioneer on the frontier of plant communication and intelligence; her TED talks have been viewed by more than 10 million people worldwide. In this, her first book, now available in audio, Simard brings us into her world, the intimate world of the trees, in which she brilliantly illuminates the fascinating and vital truths—that trees are not simply the source of timber or pulp, but are a complicated, interdependent circle of life.

A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the Whopper, and the rise of Burger King. McLamore's account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here's a story of entrepreneurship development from one of the top entrepreneurs of fast food chains.

With 30 years of backcountry patrol experience in Florida, Bob Lee has lived through incidents of legend, including one of the biggest environmental busts in Florida history. His fascinating memoir reveals the danger and the humor in the unsung exploits of game wardens.

Titan is the first full-length biography based on unrestricted access to Rockefeller’s exceptionally rich trove of papers. A landmark publication full of startling revelations, the book indelibly alters our image of this most enigmatic capitalist. Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world’s richest man by creating America’s most powerful and feared monopoly, Standard Oil. Branded "the Octopus" by legions of muckrakers, the trust refined and marketed nearly 90 percent of the oil produced in America.

Described as the "ultimate engineer" during his career at NASA, George M. Low was a visionary architect and leader from the agency's inception in 1958 to his retirement in 1976. As chief of manned spaceflight at NASA, Low was instrumental in the Mercury, Gemini, and Apollo programs. Low's pioneering work paved the way for President Kennedy's decision to make a lunar landing NASA's primary goal in the 1960s.

Known as one of America's most dangerous cities, New Orleans plays host to incidents ranging from the tragic and disturbing to the completely bizarre - and during his career as an emergency medic, Jon McCarthy saw it all. He chronicles some of the most formative calls of his career in this autobiography that sounds like crime fiction. McCarthy demonstrates with detail and clarity that the difficult choice is often the right choice. While not for the faint of heart, each entry in this collection provides poignant insight into the bonds between medics and the people and city they serve.

A 23-year veteran of emergency medical services, paramedic Matthew Sias took a detour in his career to pursue the death-care business and found a complementarity between two seemingly divergent careers. Silent Siren: Memoirs of a Life Saving Mortician is the record of some of the more memorable calls he has responded to through the years.

John Malone, hailed as one of the great unsung heroes of our age by some and reviled by others as a ruthless robber baron, is revealed as a bit of both in Cable Cowboy. For more than 25 years, Malone has dominated the cable television industry, shaping the world of entertainment and communications, first with his cable company, TCI, and later with Liberty Media. Written with Malone's unprecedented cooperation, the engaging narrative brings this controversial capitalist and businessman to life.

Rob Paulsen is one of Hollywood's busiest and most passionate performers. If you don't know him by name, you will know him by the many characters he has brought to life: Pinky from Pinky and the Brain and Yakko from Animaniacs, Raphael from the original animated Teenage Mutant Ninja Turtles, and many more. So, you can imagine how terrifying it must have been when Rob was diagnosed with throat cancer, putting his entire livelihood in jeopardy and threatening to rob the world of all his loveable characters that filled our youth and adulthood with humor and delight.

Simply Electrifying: The Technology That Transformed the World, from Benjamin Franklin to Elon Musk brings to life the 250-year history of electricity through the stories of the men and women who used it to transform our world: Benjamin Franklin, James Watt, Michael Faraday, Samuel F.B. Morse, Thomas Edison, Samuel Insull, Albert Einstein, Rachel Carson, Elon Musk, and more. In the process, it reveals for the first time the complete, thrilling, and often dangerous story of electricity's historic discovery, development, and worldwide application.

Two ambitious men. One historic mission. With a blinding flash in the New Mexico desert in the summer of 1945, the world was changed forever. The bomb that ushered in the atomic age was the product of one of history's most improbable partnerships. The General and the Genius reveals how two extraordinary men pulled off the greatest scientific feat of the 20th century.

In the pursuit of possible links between childhood vaccines, intestinal inflammation, and neurologic injury in children, Wakefield lost his job in London’s Royal Free Hospital, his country of birth, his career, and his medical license. A recent General Medical Council ruling stated that he was “dishonest, irresponsible and showed callous disregard for the distress and pain of children.” Maligned by the medical establishment and mainstream media, Wakefield endeavors to set the record straight.