Academic English

An exclusive look at one of the world's most successful and controversial companies and the mysterious family behind it.

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

As long as I can keep my supernatural origins hidden, my life is simple. It's just my best friend and me against the world, eating dried ramen and peas, watching reality TV, and laying low in the city that never sleeps. That is until Draven, a dangerously attractive hunter, tracks me down and kidnaps me. He's with the Obsidian Order, and he gives me a choice: join their ranks or die. All I have to do is pass a series of deadly trials at their Academy, competing against a bunch of supernaturals who want me dead. Sounds easy, right?

Meet Doctor Ben MacFarlane - a very modern flying doctor. His job is get on a plane and bring patients home after holiday disasters, gap year crises, embarrassing incidents on business trips and all the other things that can go wrong when we head overseas. Holiday SOS is his extraordinary story. It’s a unique medical memoir of the people he helps - and a year in the life of one of the world’s most frequent flyers!

At the age of thirty-six, on the verge of completing a decade’s worth of training as a neurosurgeon, Paul Kalanithi was diagnosed with stage IV lung cancer. One day he was a doctor treating the dying, and the next he was a patient struggling to live. And just like that, the future he and his wife had imagined evaporated.

In My Life as a Quant, Emanuel Derman relives his exciting journey as one of the first high-energy particle physicists to migrate to Wall Street. Derman details his adventures in this field - analyzing the incompatible personas of traders and quants, and discussing the dissimilar nature of knowledge in physics and finance. Throughout this tale, he also reflects on the appropriate way to apply the refined methods of physics to the hurly-burly world of markets.

It was not easy being a woman of ambition in early 20th-century England, much less one who wished to be a scientist. Cecilia Payne-Gaposchkin overcame prodigious obstacles to become a woman of many firsts: the first to receive a PhD in astronomy from Radcliffe College, the first promoted to full professor at Harvard, the first to head a department there. And, in what has been called "the most brilliant PhD thesis ever written in astronomy", she was the first to describe what stars are made of.

Simply Electrifying: The Technology That Transformed the World, from Benjamin Franklin to Elon Musk brings to life the 250-year history of electricity through the stories of the men and women who used it to transform our world: Benjamin Franklin, James Watt, Michael Faraday, Samuel F.B. Morse, Thomas Edison, Samuel Insull, Albert Einstein, Rachel Carson, Elon Musk, and more. In the process, it reveals for the first time the complete, thrilling, and often dangerous story of electricity's historic discovery, development, and worldwide application.

In the pursuit of possible links between childhood vaccines, intestinal inflammation, and neurologic injury in children, Wakefield lost his job in London’s Royal Free Hospital, his country of birth, his career, and his medical license. A recent General Medical Council ruling stated that he was “dishonest, irresponsible and showed callous disregard for the distress and pain of children.” Maligned by the medical establishment and mainstream media, Wakefield endeavors to set the record straight.

In a tradition that runs from R. M. Williamson’s Bits from an Old Bookshop in 1904 to Jen Campbell’s Weird Things Customers Say in Bookshops in 2012 (with George Orwell’s 1936 Bookshop Memories in between), here is the latest and perhaps most complete attempt to classify people who shop in bookstores. It does take all kinds. Employing something like Linnaean taxonomic groups, there’s the Expert (divided into subspecies from the Bore to the Helpful Person), the Young Family (ranging from the Exhausted to the Aspirational), and more.

The Hudson’s Bay Company started out small in 1670, trading practical manufactured goods for furs with the indigenous inhabitants of inland subarctic Canada. Controlled by a handful of English aristocrats, it expanded into a powerful political force that ruled the lives of many thousands of people - from the lowlands south and west of Hudson Bay, to the tundra, the great plains, the Rocky Mountains, and the Pacific Northwest.

When Michael Pollan set out to research how LSD and psilocybin (the active ingredient in magic mushrooms) are being used to provide relief to people suffering from difficult-to-treat conditions such as depression, addiction, and anxiety, he did not intend to write what is undoubtedly his most personal book. But upon discovering how these remarkable substances are improving the lives not only of the mentally ill but also of healthy people coming to grips with the challenges of everyday life, he decided to explore the landscape of the mind in the first person as well as the third.

Growing up in the high desert of California, Jim Doty was poor, with an alcoholic father and a mother chronically depressed and paralyzed by a stroke. Today he is the director of the Center for Compassion and Altruism Research and Education (CCARE) at Stanford University, of which the Dalai Lama is a founding benefactor. But back then his life was at a dead end until at twelve he wandered into a magic shop looking for a plastic thumb. Instead he met Ruth, a woman who taught him a series of exercises to ease his own suffering and manifest his greatest desires.

The search to find medicines is as old as disease, which is to say as old as the human race. Through serendipity - by chewing, brewing, and snorting - some Neolithic souls discovered opium, alcohol, snakeroot, juniper, frankincense, and other helpful substances. Ötzi the Iceman, the 5,000-year-old hunter frozen in the Italian Alps, was found to have whipworms in his intestines and Bronze Age medicine, a worm-killing birch fungus, knotted to his leggings.

Nearly one in every five Americans deals with mental illness in a given year, and the rates are climbing. Among physicians, the rate is even higher as the time spent in medical training significantly increases the risk of poor mental health. None of us is fully immune from the ravages of mental health problems. This book is about the fallibility of us all, including the doctors who are supposed to care for us. It is about the fine line of illness and normal emotion and about how to change the norms of medical practice in light of human weakness.

What does it mean to explore and confront the unknown? Beyond the Trees recounts Adam Shoalts's epic, never-before-attempted solo crossing of Canada's mainland Arctic in a single season. It's also a multilayered story that weaves the narrative of Shoalts's journey into accounts of other adventurers, explorers, First Nations, fur traders, dreamers, eccentrics, and bush pilots to create an unforgettable tale of adventure and exploration.

New York Times best-selling author and journalist Anderson Cooper teams with New York Times best-selling historian and novelist Katherine Howe to chronicle the rise and fall of a legendary American dynasty - his mother’s family, the Vanderbilts.

Colleges and universities constitute a special type of organization; and their complex mission, dynamics, personnel structures, and values require a distinct set of understandings and skills to lead and manage them well.

As Commander of the International Space Station, Chris Hadfield captivated the world with stunning photos and commentary from space. Now, reading from his first book, Chris takes listeners deep into his years of training and space exploration to show how to make the impossible possible.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger - think global - and turn Disney into a stronger brand in international markets.