Advertising Marketing
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Advertising Your Business
- Advertising and Marketing for Business Growth
- Auteur(s): Mike Taylor
- Narrateur(s): Dr. Michelle Carabache
- Durée: 5 h et 59 min
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From the writer of the top-of-the-line Advertising Your Business comes a book of demonstrated tips to expand the viability of your publicizing. With bit-by-bit counsel on the most proficient method to make an ad, how to purchase publicizing space, and how to ensure that your notice is attempting to its maximum capacity, your business will, before long, be receiving the rewards.
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Advertising Your Business
- Advertising and Marketing for Business Growth
- Narrateur(s): Dr. Michelle Carabache
- Durée: 5 h et 59 min
- Date de publication: 2020-07-01
- Langue: Anglais
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From the writer of the top-of-the-line Advertising Your Business comes a book of demonstrated tips to expand the viability of your publicizing....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- Auteur(s): Richard Shotton
- Narrateur(s): Simon Cole
- Durée: 4 h et 37 min
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Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
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The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- Narrateur(s): Simon Cole
- Durée: 4 h et 37 min
- Date de publication: 2023-03-28
- Langue: Anglais
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Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- Auteur(s): Pauline Brown
- Narrateur(s): Vivienne Leheny
- Durée: 6 h et 57 min
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In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.
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Okay
- Écrit par MMH Toronto le 2020-10-23
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- Narrateur(s): Vivienne Leheny
- Durée: 6 h et 57 min
- Date de publication: 2019-11-26
- Langue: Anglais
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In this groundbreaking audiobook, Pauline Brown shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out....
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Prix courant: 24,46$ ou 1 crédit
Prix réduit: 24,46$ ou 1 crédit
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The Referral Engine
- Teaching Your Business to Market Itself
- Auteur(s): John Jantsch
- Narrateur(s): John Jantsch
- Durée: 6 h et 49 min
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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Not a referral engine.
- Écrit par Eugene le 2023-05-30
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The Referral Engine
- Teaching Your Business to Market Itself
- Narrateur(s): John Jantsch
- Durée: 6 h et 49 min
- Date de publication: 2010-05-25
- Langue: Anglais
- This practical, smart, and original guide is essential listening for any company looking to grow without a fat marketing budget...
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- Auteur(s): Category Pirates, Christopher Lochhead, Eddie Yoon, Autres
- Narrateur(s): Jason DeFillippo
- Durée: 8 h et 48 min
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Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.
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The Category Design Toolkit: Beyond Marketing
- 15 Frameworks for Creating & Dominating Your Niche
- Narrateur(s): Jason DeFillippo
- Durée: 8 h et 48 min
- Date de publication: 2023-04-19
- Langue: Anglais
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Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Social Media Marketing 2021: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand
- Auteur(s): Robert Miller
- Narrateur(s): George Johnson
- Durée: 4 h et 4 min
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The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult than it would otherwise be. If you are looking for the best way to dip your foot into this marketing goldmine, then Social Media Marketing 2019: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand is the audiobook for you.
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Social Media Marketing 2021: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand
- Narrateur(s): George Johnson
- Série: High Performance Secrets & Hacks of Expert Entrepreneurs for Business Success
- Durée: 4 h et 4 min
- Date de publication: 2019-04-17
- Langue: Anglais
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The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Auteur(s): Greg Creed, Ken Muench
- Narrateur(s): Greg Creed, Ken Muench
- Durée: 7 h et 30 min
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Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Narrateur(s): Greg Creed, Ken Muench
- Durée: 7 h et 30 min
- Date de publication: 2021-06-08
- Langue: Anglais
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Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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Speak to Sell
- Persuade, Influence, and Establish Authority & Promote Your Products, Services, Practice, Business, or Cause
- Auteur(s): Dan Kennedy
- Narrateur(s): Joe Pardavila
- Durée: 5 h et 18 min
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Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money! In Speak to Sell, marketing wizard Dan Kennedy shares his secrets.
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Speak to Sell
- Persuade, Influence, and Establish Authority & Promote Your Products, Services, Practice, Business, or Cause
- Narrateur(s): Joe Pardavila
- Durée: 5 h et 18 min
- Date de publication: 2021-03-02
- Langue: Anglais
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Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Copywriting & Content Marketing Made Simple for Beginners
- A Step-by-Step Handbook for Writing Highly Converting Content & Ad Copy
- Auteur(s): Ben Dean
- Narrateur(s): Steven Gillen
- Durée: 14 h et 7 min
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In his audiobook "Copywriting & Content Marketing Made Simple For Beginners: A Step-By-Step Handbook For Writing Highly Converting Content & Ad Copy," Ben Dean helps novices in the field understand the ins and outs of copywriting and content marketing. This thorough manual is designed with the novice in mind, dissecting intricate ideas into manageable steps that can be implemented right away. Dean begins by outlining the basics, including what content marketing and copywriting are and why they are so important to companies in the digital era. However, this audiobook is not just about writing.
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Copywriting & Content Marketing Made Simple for Beginners
- A Step-by-Step Handbook for Writing Highly Converting Content & Ad Copy
- Narrateur(s): Steven Gillen
- Durée: 14 h et 7 min
- Date de publication: 2024-05-20
- Langue: Anglais
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In his audiobook "Copywriting & Content Marketing Made Simple For Beginners: A Step-By-Step Handbook For Writing Highly Converting Content & Ad Copy," Ben Dean helps novices in the field understand the ins and outs of copywriting and content marketing.
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Prix courant: 31,27$ ou 1 crédit
Prix réduit: 31,27$ ou 1 crédit
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Buyology
- Truth and Lies About Why We Buy
- Auteur(s): Martin Lindstrom
- Narrateur(s): Don Leslie
- Durée: 7 h et 22 min
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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Buyology
- Truth and Lies About Why We Buy
- Narrateur(s): Don Leslie
- Durée: 7 h et 22 min
- Date de publication: 2008-10-21
- Langue: Anglais
- Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars....
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Prix courant: 20,40$ ou 1 crédit
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Advanced Selling Techniques
- Auteur(s): Brian Tracy
- Narrateur(s): Brian Tracy
- Durée: 6 h et 38 min
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You're a sales professional. It's what you were meant be. Selling is in your blood. Following up on his phenomenal best-selling audiocassette program, The Psychology of Selling, Brian Tracy's Advanced Selling Techniques is a powerhouse advanced selling program for seasoned sales professionals.
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Advanced Selling Techniques
- Narrateur(s): Brian Tracy
- Série: Nightingale-Conant: Sales Training
- Durée: 6 h et 38 min
- Date de publication: 2014-10-14
- Langue: Anglais
- You're a sales professional. It's what you were meant be. Selling is in your blood....
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Prix courant: 43,38$ ou 1 crédit
Prix réduit: 43,38$ ou 1 crédit
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Permission Marketing
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 2 h et 1 min
- Version abrégée
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Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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Outdated but useful
- Écrit par Jason le 2022-07-19
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Permission Marketing
- Narrateur(s): Seth Godin
- Durée: 2 h et 1 min
- Date de publication: 2001-01-02
- Langue: Anglais
- The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing"...
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Prix courant: 14,56$ ou 1 crédit
Prix réduit: 14,56$ ou 1 crédit
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Auteur(s): Mara Einstein
- Narrateur(s): Tamara Marston
- Durée: 7 h et 49 min
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Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Narrateur(s): Tamara Marston
- Durée: 7 h et 49 min
- Date de publication: 2016-09-13
- Langue: Anglais
- From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising....
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Prix courant: 26,40$ ou 1 crédit
Prix réduit: 26,40$ ou 1 crédit
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Differentiate or Die
- Auteur(s): Jack Trout, Steve Rivkin
- Narrateur(s): Patrick Cullen
- Durée: 6 h et 18 min
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Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
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Good concepts, dated predictions
- Écrit par Eric le 2023-02-02
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Differentiate or Die
- Narrateur(s): Patrick Cullen
- Durée: 6 h et 18 min
- Date de publication: 2002-04-26
- Langue: Anglais
- In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves...
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Prix courant: 16,88$ ou 1 crédit
Prix réduit: 16,88$ ou 1 crédit
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Spotify Profits 2.0
- Music Marketing and Business Strategies for the New Singles Economy
- Auteur(s): Chris Greenwood
- Narrateur(s): Chris Greenwood
- Durée: 3 h et 2 min
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With a million monthly Spotify listeners and 130 million streams, Chris knows how to harness the power of this incredible music sharing platform. He understands how to trigger the algorithm, how to pitch and get added to editorial playlists, and how to co-create with other artists to enhance your profile and your reach.
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Good honest information
- Écrit par kman le 2024-10-24
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Spotify Profits 2.0
- Music Marketing and Business Strategies for the New Singles Economy
- Narrateur(s): Chris Greenwood
- Durée: 3 h et 2 min
- Date de publication: 2023-02-27
- Langue: Anglais
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With a million monthly Spotify listeners and 130 million streams, Chris knows how to harness the power of this incredible music sharing platform....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Agency: Build - Grow - Repeat
- How to Build a Remarkable Digital Agency Business that Wins and Keeps Clients
- Auteur(s): Luca Senatore
- Narrateur(s): Cory Rimes
- Durée: 7 h et 37 min
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If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers. How do you build a truly remarkable agency business that wins and keeps clients? In The Agency: Build - Grow - Repeat, you’ll discover proven and actionable strategies and tools to build a remarkable agency business that wins and keeps clients (and staff).
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The Agency: Build - Grow - Repeat
- How to Build a Remarkable Digital Agency Business that Wins and Keeps Clients
- Narrateur(s): Cory Rimes
- Durée: 7 h et 37 min
- Date de publication: 2019-07-02
- Langue: Anglais
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If you’re running (or starting) an agency, the odds are against you. The market is saturated and it’s hard to gain the trust of new customers. How do you build a truly remarkable agency business that wins and keeps clients....
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Prix courant: 25,00$ ou 1 crédit
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YouTube Income Mastery How to Make Money with Videos, Affiliate Marketing, and Social Media Ads
- Auteur(s): Emma L. Carter
- Narrateur(s): Logan Phillipi
- Durée: 1 h et 51 min
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YouTube Income Mastery is your essential guide to unlocking the secrets of YouTube success and maximizing your online earnings. Whether you’re an aspiring YouTuber or a seasoned creator looking to elevate your channel, this audiobook provides actionable strategies for growing your audience, improving your content, and generating consistent revenue.
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YouTube Income Mastery How to Make Money with Videos, Affiliate Marketing, and Social Media Ads
- Narrateur(s): Logan Phillipi
- Durée: 1 h et 51 min
- Date de publication: 2024-12-10
- Langue: Anglais
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YouTube Income Mastery is your essential guide to unlocking the secrets of YouTube success and maximizing your online earnings.
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Social Media Marketing 2020
- A Guide to Brand Building Using Instagram, YouTube, Facebook, Twitter, and Snapchat, Including Specific Advice on Personal Branding for Beginners
- Auteur(s): Chase Barlow
- Narrateur(s): Ivan Busenius
- Durée: 7 h et 6 min
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Are you sick and tired of not being able to use the world’s most valuable marketing platforms? Do you want to say goodbye to throwing away money in ineffective marketing plans and discover something that works for you? If so, then you’ve come to the right place. Making social media work for your marketing purposes does not have to be difficult, even if you’ve tried to hire a social media specialist who bombards you with terminology and rarely brings about results.
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Social Media Marketing 2020
- A Guide to Brand Building Using Instagram, YouTube, Facebook, Twitter, and Snapchat, Including Specific Advice on Personal Branding for Beginners
- Narrateur(s): Ivan Busenius
- Durée: 7 h et 6 min
- Date de publication: 2020-10-08
- Langue: Anglais
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Making social media work for your marketing purposes does not have to be difficult, even if you’ve tried to hire a social media specialist who bombards you with terminology and rarely brings about results....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Auteur(s): Roger Dooley
- Narrateur(s): Mark Ashby
- Durée: 7 h et 14 min
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Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
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Brainfluence
- 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Narrateur(s): Mark Ashby
- Durée: 7 h et 14 min
- Date de publication: 2020-07-09
- Langue: Anglais
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Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Eating the Big Fish
- How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
- Auteur(s): Adam Morgan
- Narrateur(s): A. T. Chandler
- Durée: 12 h et 4 min
- Version intégrale
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Au global
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Performance
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Histoire
This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises.
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Eating the Big Fish
- How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
- Narrateur(s): A. T. Chandler
- Durée: 12 h et 4 min
- Date de publication: 2020-07-09
- Langue: Anglais
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This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises....
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Prix courant: 27,83$ ou 1 crédit
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