Advertising Marketing

YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Listeners will learn the ins and outs of the new consumer and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics, all grappling with today's unique challenges and opportunities.

Claude C. Hopkins gilt als Wegbereiter der modernen Werbung. In Scientific Advertising erfahren wir, wie Werbung zu einem "messbaren Wagnis" wird. Auch heute noch sind die Weisheiten aus dem Buch aktueller denn je. Wie bereits David Ogilvy sagte, jeder der im Entferntesten mit Werbung zu tun hat, sollte dieses Buch gelesen haben. (Er empfiehlt gleich sieben Mal)

With Facebook there is a lot of information floating around the net about how essential it is for businesses to be on their website. Yet many businesses have an innate fear of social networking as such because of their concerns with data security. This is the dilemma that most SMB, or Small to Medium Businesses, face, whether to be on Facebook or not. This guide's purpose is to discuss in detail what exactly Facebook is and how using it can help any small business become bigger than imagined.

Learn how to get over 500 new Facebook fans every month and turn your fans into lifelong customers using this proven strategy for Facebook marketing and monetization. Written by a successful online marketer and social media marketing consultant, this no fluff step-by-step guide. This audiobook will help your dramatically increase your profits online and will turn Facebook time into a fun way to earn more money and grow your business.

At the strategic level, listeners of Bullseye Marketing will learn the three-phase Bullseye Marketing Framework that prioritizes the fastest, most cost-effective ways for B2B companies to grow faster. Louis then goes into detail on what it takes to successfully implement close to two dozen marketing tactics, providing hundreds of tips, best practices, and examples for successfully executing B2B marketing campaigns.

Storytelling creates an understanding of purpose by painting a picture in the customer's mind. It allows the business to stand out because the customers can easily relate to the product or service. When using storytelling properly, you can grow your business to new heights. You'll be able to create a unique and memorable marketing strategy, which will generate more sales, create bonds with the customers, and develop customer loyalty - just to name a few benefits. This book will teach you how to tell stories properly in order to achieve all those great benefits listed above.

What if you were able to create a profitable business in just six months? You will discover in this book 100 side hustle ideas that are proven to get you results, how to create a sustainable extra income source, what it takes to create a profitable side hustle, and the author’s strategy plan to set up your business. This book was created for aspiring entrepreneurs and beginners who want to dip their toes into starting a business and being their own boss. If this sounds like you, then dive into the story and strategy plan of entrepreneur Austen Porter.

So einfach funktioniert Online Marketing! Fehlt dir die klare Positionierung und passgenaue Zielgruppe? Hast du damit zu kämpfen, dass du zu wenig Traffic auf deiner Webseite gewinnst? Und kommst du immer noch nicht weiter, obwohl du bereits viele Online Marketing-Kurse gekauft hast? Wenn du diese Fragen mit "ja" beantwortest, ist dieser Online Marketing Ratgeber genau das Richtige für dich.

Do you want to increase your company’s online growth? In the modern age, increasing your company's sales is not such a difficult task as it used to be in the pre-social media times. The author of this book Sales Funnel Secret has been working in the field of digital marketing for more than 7 years. He considers online media as a huge part of success in online business. Without the right words targeted towards the right audience, it is entirely impossible to have a successful company online.

Would you try listening to this book today to make your experience with Google AdWords and YouTube advertising easier than mine was? In 2011 when I started using Google AdWords to get clicks to my website and promote my business online, I wasted thousands of dollars getting clicks I did not need and hundreds of hours working with the ads only to get my account suspended as soon as I got a positive ROI.

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere. Brand Real is a unique business strategy guide for making a brand’s promise stand up at every customer touchpoint.

Here's the first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications. This groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax, as well as via e-mail and the Internet.

Since its creation, Facebook has generated a following of millions of users around the globe. This largest social media platform has dominated pop culture and has its own contextual marketing prototype buster. With billions of pictures and videos, posts, status updates, check-ins and web link shares, it is not a surprise that most businesses are now on Facebook trying to find different and unique ways to reach out and connect with this vibrant community. Whether it is a local or enterprise level brand, “Like us and follow-up on Facebook” has become the common mantra.

Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand. These methods can pay off, but they can also hurt your brand. Brand You Economics highlights what influence a brand's performance so you can determine how your brand contributes to the bottom line. You'll learn how to discover your audience, tell your story, and create a strong brand. By applying the book's insights and principles, you'll be able to build a brand that will outlast your lifetime.

Have you ever wondered what Snapchat is? Why do people use Snapchat? How Snapchat can benefit you, and how you can use this powerful app effectively? Whatever your reasons for wanting to learn how to use Snapchat, this audiobook is for you!

While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such mobile marketing and purchasing.

Coaches, consultants, authors, speakers...Do you want to use online technology to increase visibility, attract leads and customers, generate sales, and create positive results for your customers? Online Business Success for Thought Leaders offers exciting possibilities for thought leaders on a mission to make a positive difference for others by sharing their wisdom and experience. Using online technology, you can meet and serve thousands to millions of people while creating a fulfilling, sustainable business.

¿Qué diferencia una marca que te gusta de una de la que estás enamorado? En un mundo en el que la comunicación se ha convertido en la herramienta básica de la sociedad, las marcas deben ahora comunicarse con las personas desde una esencia antropológica para conectar con ellas, adoptar sus mejores rasgos y lograr crear relaciones positivas a largo plazo. "Brand Soul" desgrana las claves para construir una marca humana que logre llegar no sólo a la mente, sino también al corazón de los consumidores.