Advertising Marketing

YouthNation is an indispensable brand road map to the youth-driven economy. Exploring the idea that youth is no longer an age - it's a commodity that's available to everyone - this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Listeners will learn the ins and outs of the new consumer and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth.

If you want to learn how to increase your sales and leads and grow your following fast, then check out this two-in-one audiobook. You'll learn how to use Facebook advertising and Instagram marketing to build a real audience and sell more.

Business media “platforms” and social media platforms have a problem. The way content gets created, distributed, and monetized today is being radically transformed—and most people haven’t noticed yet. And up until now, creators have not been paid (fairly) for their work. Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is the ultimate guide for creators who want to understand how to make the most of the changing media landscape.

With Facebook there is a lot of information floating around the net about how essential it is for businesses to be on their website. Yet many businesses have an innate fear of social networking as such because of their concerns with data security. This is the dilemma that most SMB, or Small to Medium Businesses, face, whether to be on Facebook or not. This guide's purpose is to discuss in detail what exactly Facebook is and how using it can help any small business become bigger than imagined.

Behöver vi verkligen fler prylar? Trots att de flesta nog svarar "Nej" lanseras tusentals nya produkter och tjänster varje dag. Dessa tävlar med ett överflöd av befintliga produkter om att synas i historiens mest intensiva informationsflöde. Traditionell reklam är ingen kostnadseffektiv lösning längre, så hur kan man lyckas intressera konsumenter? I den här boken ges svaret.

Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand. These methods can pay off, but they can also hurt your brand. Brand You Economics highlights what influence a brand's performance so you can determine how your brand contributes to the bottom line. You'll learn how to discover your audience, tell your story, and create a strong brand. By applying the book's insights and principles, you'll be able to build a brand that will outlast your lifetime.

"Re_Invertising". Ovvero, se la pubblicità cambia il suo senso di marcia. Edizione speciale decimo anniversario. Paolo Iabichino, noto anche come Iabicus, direttore creativo e pubblicitario tra i più accreditati nel panorama della comunicazione, ripercorre i sentieri che nel 2010 lo portarono a definire un nuovo concetto di advertising. Dieci anni dopo l'uscita di Invertising l'autore legge i passaggi più importanti della propria opera integrandoli con esperienze e riflessioni nate dallo sguardo attento sul presente.

There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are the so-called "super signs" - the brands that are embedded in human culture and hidden deep in our subconscious. This audiobook takes a fresh approach to branding and explores how to turn brands into super signs in today's competitive and ever-changing world.

At the strategic level, listeners of Bullseye Marketing will learn the three-phase Bullseye Marketing Framework that prioritizes the fastest, most cost-effective ways for B2B companies to grow faster. Louis then goes into detail on what it takes to successfully implement close to two dozen marketing tactics, providing hundreds of tips, best practices, and examples for successfully executing B2B marketing campaigns.

En estos días, el marketing más rentable en el mundo es, sin lugar a dudas, convertir las marcas en íconos dignos de admiración. Aquellas que logren cautivar e involucrar a las personas para mantenerlas fieles, serán las triunfadoras en el complejo escenario competitivo actual. El resto se hundirá lentamente en el infierno de los Commodities. Pero ¿Cómo atraer a las personas para transformarlas en incondicionales nuestros? De eso se trata este audiolibro de convertir las marcas en referentes cargados de valor y a los clientes en devotos fans.

World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.

So einfach funktioniert Online Marketing! Fehlt dir die klare Positionierung und passgenaue Zielgruppe? Hast du damit zu kämpfen, dass du zu wenig Traffic auf deiner Webseite gewinnst? Und kommst du immer noch nicht weiter, obwohl du bereits viele Online Marketing-Kurse gekauft hast? Wenn du diese Fragen mit "ja" beantwortest, ist dieser Online Marketing Ratgeber genau das Richtige für dich.

Would you try listening to this book today to make your experience with Google AdWords and YouTube advertising easier than mine was? In 2011 when I started using Google AdWords to get clicks to my website and promote my business online, I wasted thousands of dollars getting clicks I did not need and hundreds of hours working with the ads only to get my account suspended as soon as I got a positive ROI.

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere. Brand Real is a unique business strategy guide for making a brand’s promise stand up at every customer touchpoint.

Here's the first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications. This groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax, as well as via e-mail and the Internet.

Since its creation, Facebook has generated a following of millions of users around the globe. This largest social media platform has dominated pop culture and has its own contextual marketing prototype buster. With billions of pictures and videos, posts, status updates, check-ins and web link shares, it is not a surprise that most businesses are now on Facebook trying to find different and unique ways to reach out and connect with this vibrant community. Whether it is a local or enterprise level brand, “Like us and follow-up on Facebook” has become the common mantra.

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics, all grappling with today's unique challenges and opportunities.

Claude C. Hopkins gilt als Wegbereiter der modernen Werbung. In Scientific Advertising erfahren wir, wie Werbung zu einem "messbaren Wagnis" wird. Auch heute noch sind die Weisheiten aus dem Buch aktueller denn je. Wie bereits David Ogilvy sagte, jeder der im Entferntesten mit Werbung zu tun hat, sollte dieses Buch gelesen haben. (Er empfiehlt gleich sieben Mal)

While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such mobile marketing and purchasing.

Coaches, consultants, authors, speakers...Do you want to use online technology to increase visibility, attract leads and customers, generate sales, and create positive results for your customers? Online Business Success for Thought Leaders offers exciting possibilities for thought leaders on a mission to make a positive difference for others by sharing their wisdom and experience. Using online technology, you can meet and serve thousands to millions of people while creating a fulfilling, sustainable business.