Advertising Marketing

PR Works! is a guide for small business owners who are looking to put together a PR strategy that combines the best of old-fashioned relationship building with all the new social media networking techniques. You'll not only learn how to plan and implement a PR program for your small business, but you'll also learn how to measure its success. And with the actual templates and examples provided by the PR Maven®, there will be no guesswork!

Wouldn't you like to take your business adventures to the next level and engage the highest-spending demographic on the planet? Seventy-seven percent of Snapchat's users are over 18, with 25-to-34-year-olds making up 26% of Snapchat's audience. This demographic is widely overlooked by brands' social media policies. Many businesses are missing the mark with Snapchat because they simply don't understand the wide array of demographics on this platform.

The goal of this book is to help you expand your business and increase financial growth! If you are intimidated to market your products and services, now is the time to let that fear go. You have this book to help you achieve your goals and fulfill your dreams!

Do you want more sales? Do you want more website traffic? Do you want to build your own personal influencer brand? But if you want to build a social media marketing plan that is both cost-effective and profitable, then you need to realize that online marketing is more than simply picking the right ad product or platform…social media marketing is all about having a multi-platform mindset.

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. You will discover how to use storytelling for your marketing, how to employ time-tested copywriting formulas, and how to write copy for the platform you are advertising on.

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.

This book will focus on different forms of marketing and advertising that is suitable for your business, to boost your growth and sales volume. We therefore encourage every business owner to purchase this book, because it contains all the vital information and secrets for your business success.

Travis Ridout and Michael Franz examine how political advertisements function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet.

In this expanded fourth edition of Facebook Marketing: Mastering FB Social Media Platform, you'll be taken through a step-by-step process on how to develop your web presence. You will understand how Facebook marketing is shaping business today - and why it is so effective. You’ll find out why it’s essential to use Facebook to promote your company - and to build an online community!

Discover a simple, actionable, and beginner-friendly way of starting an Amazon FBA business from scratch.

In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.

How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses, and all are dangerous, if they are taken too literally as the truth.

Two audiobooks in one: Expand the scope of your digital marketing strategy with updated and innovative insights and tactics for Facebook advertising, as well as a fresh look at SEO and how the entire industry is changing dramatically and what you can do to capitalize on the changes.

Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level. In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling.

Facebook is the most popular and effective social media to advertise a product or a business. It has more than 1.8 billion active users, and several ad formats. In this era people spend a tremendous amount of time on their phone and if you learn to target the right audience Facebook advertising will help you sell almost anything. This book covers the latest strategies that are working on Facebook right now.

This book is entirely dedicated to teaching you everything you need to know when it comes to growing a YouTube gaming channel and making it into a living for you. All concepts in the book have been broken down into easy-to-understand terms that make it appropriate even for people starting from scratch.

B2B decision-makers are more informed and more inundated with choices than ever before. To succeed in this environment, businesses need to break through the noise, engage prospects on their own terms, and add value every step of the way. Leveraging more than 15 years of marketing success with startups and Fortune 500 companies, Getting Started with Demand Generation provides the foundation for marketing and sales leaders to develop a high-performing, revenue-focused program that fills the marketing funnel and drives qualified sales opportunities.

Over 71 percent of US businesses are on Instagram. If you are one of the 29 percent that isn’t, you’re already leaving money on the table. You have to understand that if you leverage the potential of Instagram to your favor, then you can turn your Instagram followers into dollar bills. But how do you stand out from the crowd and make people love your Instagram page? There are simple, easily achievable shortcuts to success on Instagram. Once you apply certain strategies, you’ll see your follower numbers rising by the minute.

As marketers, we've been travelling at breakneck speed over the past few years. More and more technologies and opportunities present themselves on a daily basis, and it doesn't seem possible to keep up. In fact, we shouldn't be expected to keep up. What we need is a filtering system that just shares the best up-to-date advice and ensures that the rest of the noise doesn't even reach us.

Unlock the secrets to running profitable Facebook ad campaigns with Facebook Ads: Budgeting, Scaling, and Optimizing for Profit—your complete guide to mastering every aspect of Facebook advertising. Whether you're a beginner looking to set up your first campaign or a seasoned marketer aiming to maximize your return on ad spend (ROAS), this book provides the essential tools and strategies to help you achieve your goals.