Advertising Marketing

Do you want to effectively grow and scale your business? The most effective way is through harnessing the power of PR and strategic storytelling. You can impact the lives of those you want to connect with as they discover how you can help them. In this book, Nicola J Rowley unpacks the important stages to follow when it comes to PR and why storytelling should be at the heart of all of your communications.

The pandemic has brought both new challenges and new opportunities for authors. More people are buying books, but even more, people are writing and publishing them, also. How can you and your book stand out from the competition? In this second edition of Self-Publishing: You Can Do This!, author and publishing consultant Karen Hodges Miller brings us the latest changes in the publishing industry, updating us on everything from the new surge in audiobook sales to dealing with social distancing.

Why are most slogans and taglines ineffective? Because they're just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution ("Liberté, égalité, fraternité") when they cannot remember the battlecry of the American Revolution?

Self-Publishing Secrets is based on a workshop series and talks I have been conducting on self-publishing.

Some of the world’s largest brands have a presence on Pinterest. For example, a worldwide brand known as Starbucks has more than 10 million monthly views and thousands of dedicated followers. So, remember: you are setting yourself up for this kind of success with every step that you take. I know these statements may seem out of reach, but if you are committed to making your Pinterest page a priority you can absolutely achieve this kind of success. Once your page reaches 200k to 300k monthly views you will see a real traffic boost to your website.

En un momento en que el acceso a la información es prácticamente ilimitado, nuestra atención se ha convertido en un producto fundamental para el mercado. ¿Sentimos que desafían nuestra atención? Los negocios de Occidente dependen de ello. En casi cada momento de nuestras vidas, nos enfrentamos a un aluvión de mensajes, incentivos publicitarios, marcas, redes sociales y otros esfuerzos para captar nuestra atención. Pocos momentos o espacios cotidianos permanecen intactos por los "comerciantes de atención".

The content marketing category is a $400 billion industry. And it’s estimated that by 2024, the content marketing industry will grow by another $270 billion, bringing the grand total to nearly $700 billion. But how much of the content being created (especially by enterprise companies and B2C companies) is actually worth reading? The truth is, most of it isn't.

Are you ready for the age of the never satisfied customer? McKenna explains how to manage companies in the "real time" world, drawing upon his experience as an entrepreneur and his work with over 300 start-ups.

Are you a personal trainer? Are you looking to grow your business, but are not sure how to get started? Then this short book is for you. 14 Ways To Get More Personal Training Clients helps you understand what you need to do in order to scale up by recognizing the type of business that you have and then choosing the right strategy. It helps you navigate through the complexities of promoting yourself in this digital age, and provides step-by-step instructions for social media marketing.

In this audiobook we shall discuss the importance of LinkedIn as an effective tool for networking and social media marketing and how you can utilize it to promote yourself and your business. These tips aim to help you succeed, attract more people or clients, and as a result, generate more business, or even grab your dream job.

If you want to start making more money as a painter and decorator, improving your sales and marketing is the key. If you don’t take your sales and marketing seriously, you are leaving thousands of dollars per year on the table. Creating advertisements, crafting proposals, and selling your services at the highest level is the fastest way to increase your profits. This book will guide you through everything you need to know about sales and marketing for your decorating business.

YouTube has over one billion users. To be specific, there are over 1.9 billion people who visit YouTube every month. What’s more, each day YouTube viewers gain access to over one billion hours of video. Instagram is an application that can be used to take pictures and videos. These pictures and videos can be posted on other social media sites, such as Facebook, Twitter, and Flickr. Businesses can use these platforms to boos their online presence.

Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.

Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the go-viral hashtags, has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it.

Midlife Business Ideas - Niche Websites: How to Create and Monetize a Niche Website Through Affiliate Marketing, Advertising, and Information Products to Generate a Passive Income is perfect for the midlife person who’s looking to earn passive income as a means to financial freedom or just a few extra bucks on the side. Niche websites are beginner-friendly with an easy learning curve and immense benefits. This audiobook is perfect for those with a beginner or expert level of tech experience. It walks you through the process of creating your own niche website.

Storytelling creates an understanding of purpose by painting a picture in the customer's mind. It allows the business to stand out because the customers can easily relate to the product or service. When using storytelling properly, you can grow your business to new heights. You'll be able to create a unique and memorable marketing strategy, which will generate more sales, create bonds with the customers, and develop customer loyalty - just to name a few benefits. This book will teach you how to tell stories properly in order to achieve all those great benefits listed above.

Do you want to grow your professional network so you open more professional opportunities? Are you ready to get potential clients to associate your personal brand with a feeling of trust and long-term success and satisfaction? In today’s job market and entrepreneurial landscape, there is no room for being another face in the crowd. You have to separate yourself from the competition. You have to be more appealing to your target audience and you can achieve it by creating a recognizable personal brand. This is an advanced guide to building your personal brand.

Social media marketing is all about continually growing your audience with insightful and compelling content. Your content helps you build your brand, foster customer loyalty, and lay the foundations for future sales. Social media is a rapidly growing ecosystem that has developed as a secure platform for small businesses and influencers to make their impact on the world.

Do you want your business or brand on social media to thrive but find yourself struggling to get a sale, engagement, or even an endorsement? Are you sick of watching other businesses successfully grow their online presence, but you are unable to even get a follow? Have you tried applying the so-called “tricks” of the trade, but nothing seems to get you the kind of results that you desire?

Learn social media marketing by following step-by-step instructions, and skyrocket your business in 2018!