Advertising Marketing

Transporting listeners back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill's Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World's Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents.

Jane finally has her life together. She is vice president of accounts at the advertising agency Warren Mitchell & Partners. She has a stable long-term relationship with classical violinist Derek Lowell and a bright future full of family, close friends, and success. But a surprise encounter with Craig Keller - managing partner of Keller Whitman Group and a powerful advertising magnate - stirs up emotions from her disastrous liaison with him two years earlier.

Jane struggles with her self-image, while reaching for the stars in the cutthroat world of Los Angeles advertising. As she claws her way up to the position of Director of Accounts at the ad agency, Warren Mitchell & Associates, her career goals force her into fierce competition with her colleagues. When Jane is coerced to comply with a client’s unreasonable and sordid requests, she frantically seeks an escape.

With the "first screen" - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen" - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen" - the mobile device - has changed the game in an even more revolutionary way.

Are you ready to take your social media accounts to the next level for your business or personal brand? Not sure how to turn you social media audience into customers? Are you ready to build an insanely loyal following that you will keep forever? If so, keep listening.... Networking online is key when it comes to building an online business. And what’s a better place to market and advertise when people are spending more than two hours on social media?

Google and Facebook changed our way of life. With this transformation, they unleashed a wave of disruption that handed unprecedented power to Big Advertising. Consumers paid the price as their lives were interrupted and intruded upon in ever-more invasive attempts to sway opinion and drive sales.

"Hottest. Coolest. Biggest. Newest." These are the buzzwords that shaped "Yell and Sell" ad campaigns of the 21st century. But now the game has changed. Today's modern consumers are fed up with the advertising gimmicks of the past. They are longing for deeper, more authentic connections with brands. These audiences are seeking brands with a higher purpose in the world. Brands that actually make a difference.

Facebook is one of the quickest developing sites on the internet, and because of its gigantic user base, it very well may be a great way to advertise your business. It may not be appropriate for everybody, but preferably there are certain sorts of companies that can truly benefit from advertising on Facebook. In Facebook Advertising the Ultimate Guide, Dale Cross teaches you how to advertise on Facebook. He drives you through step-by-step guides on how to create the perfect Facebook ad. From beginners to advanced.

Make More Money with Your Product or Service is a step-by-step guide to making money from your products, services, and any books or programs you develop based on them. It includes much the same information as Make More Money from Your Book, with a focus on marketing products or services.

In Willing & Abel, Mike Abel, one of the founding partners of multi-award-winning advertising agency M&C Saatchi Abel, reveals the secret sauce behind the company’s success by sharing lessons hard-learned at the coalface of business, leadership, and creativity over the last 30 years. Ethics and empowerment, trust and value, gut instincts and tough decisions - this is what it takes to build a business that is future-fit come rain, shine, pandemics, or government corruption.

Since its launch in 2007, YouTube has formidably established itself as a content creation platform for insanely talented people with mid-tier equipment to broadcast their lives and showcase their talents. In other words, you. Having a YouTube channel has come a long way from being a side gig to a full- time career in 2020. Everyone wants to be the face of the camera and rake in millions in fan following, sipping mojitos in the Bahamas and reviewing Apple Watches.

In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? Written by Possible's global CEO Shane Atchison and president of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works.

Truth is a powerful marketing tool - and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over.

Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the go-viral hashtags, has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it.

Jay Levinson is the author of eight volumes in the Guerrilla Marketing series. More small businesses use his techniques than any other.

Ready to quit your 9-to-5 and become the next big social media influencer? Stop scrolling and start reading because this is the only guide you'll ever need! "20 Steps to Becoming a Social Media Influencer: The Unfiltered Guide" by Leslie Javier offers a no-holds-barred roadmap to social media stardom. Want to gain followers and monetize your passion? How about connecting with people who actually matter?

Build your brand and say "Hello World!" on the hottest, fastest growing social media platform today. We have combined proven and highly effective branding, marketing, and sales techniques with up-to-the-minute information to create the ultimate guide for Instagram marketing in 2019. This Audiobook targets these changes and builds on proven techniques for businesses and individuals to grow their brands and income. In this audiobook, you will learn hundreds of vital, applicable skills to increase your success and grow your business.

Facebook advertising provides an advertiser with a huge outreach opportunity. It has certain unique advantages over other forms of advertising that makes Facebook advertising a must-have in any savvy advertiser’s arsenal. The benefits that accrue from Facebook advertising are quite significant, and you'll learn why and how to get started.

We are living in a digital age, where the state of affairs is rapid technological change, and learning to make money online is easier than ever. If you're looking for realistic ways to start earning money online today, then you can really take several paths to profit. Some will provide immediate results to help you address your basic monthly needs like rent, utilities and groceries, while others can transform your life through long-term revolution of finance.

Marketing was destiny for Mat Zucker - the perfect cocktail of creativity, art, and salesmanship. Half-guidebook, half memoir, Bronze Seeks Silver surfaces 30 years of lessons from an ad veteran in selling brands, building relationships, and managing careers.