American Business

The goal of playing the great game of business has always been to find a way to teach the have-nots how the haves make it. It’s about creating and distributing wealth equitably as a way to close those gaps in wealth that plague our society. It’s about changing the game. We authored Change the Game for those of you who continue to seek a brighter side of capitalism - one that truly transforms lives for the better. This book is about hope: No matter how grim things look, you can make them better.

For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue”—an icon. And yet over the years, IBM has gone through both failure and success. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative history, James Cortada tells the story of one of the most influential American companies of the last century.

In 2014, Steve Case launched Revolution’s Rise of the Rest, an initiative to accelerate the growth of tech startups across the country. Rise of the Rest is based on a simple idea: cities can be renewed and rise again if they develop a vibrant startup culture. A visionary entrepreneur himself, Case believes that great entrepreneurs can be found anywhere, and can thrive with the proper support and investment. In fact, they’re key to the American DNA. After all, America itself was a startup. It struggled to get going and almost didn’t make it. Today it’s the leader of the free world, in part because it has the world’s largest economy—a testament to several generations of pioneering entrepreneurs.

Throughout this book, Francisco Gonzalez introduces us to innovators who are succeeding in today’s economy despite the increasing challenges to achieving the American Dream. Join Francisco’s journey across America to discover the people and places that taught him the major characteristics most entrepreneurs share. Whether or not you ever want to start your own business, the stories in this volume will help you learn how to build an entrepreneurial mindset, conquer the obstacles that stand in your way, and be emboldened to craft and pursue your American Dream.

Al Davis was such a polarizing figure that people either admired or despised him. Most cared about what Davis thought on any issue, and he was captivating before an audience. Yet Davis rarely revealed much about himself, his philosophy and decision-making. Everyone knew of Davis and his catchy slogans, especially "Just Win, Baby". But no one knew much about the man. Everyone, it seemed, had a strong opinion about Davis, but precious few had enough information about Davis to proffer an informed description.

Jim Thompson landed in Thailand at the end of World War II, a former American society dilettante who became an Asian legend as a spy and silk magnate with access to Thai worlds outsiders never saw. As the Cold War reached Thailand, America had a choice: Should it, as Thompson believed, help other nations build democracies from their traditional cultures or, as his ex-OSS friend Willis Bird argued, remake the world through deception and self-serving alliances? This book explores a key Cold War epidsode.

How does an underdog become a champion? One of the most innovative, gutsy, and dynamic head coaches in the NFL reveals the strategies behind building the Eagles team that shocked the world by winning the Super Bowl. In Fearless, Doug Pederson reveals the principles that guided him through the ups and downs and tough times of his career and what it took to become a champion.

John H. Johnson, the remarkable entrepreneur who founded the Ebony publishing empire, tells the story of his success. The wealthiest African-American in the US today, Johnson shares his rags to riches saga, from the many obstacles that confronted him to his ultimate triumph.

Black Faces in White Places is about "the game" - that is, the competitive world in which we all live and work. The audiobook offers 10 revolutionary strategies for playing, mastering, and changing the game for the current generation, while undertaking a wholesale redefinition of the rules for those who will follow. It is not only about shattering the old "glass ceiling" but also about examining the four dimensions of the contemporary black experience: identity, society, meritocracy, and opportunity.

Born the son of missionaries, Luce spent his childhood in rural China, yet he glimpsed a milieu of power altogether different at Hotchkiss and later at Yale. While working at a Baltimore newspaper, he and Brit Hadden conceived the idea of Time: a "news-magazine" that would condense the week's events in a format accessible to increasingly busy members of the middle class. They launched it in 1923, and young Luce quickly became a publishing titan.

Myers was an American journalist and historian who published a series of highly critical and influential studies on the social costs of wealth accumulation.

From Aunt Jemima and Uncle Ben to the Jolly Green Giant and Ronald McDonald, corporate icons sell billions of dollars’ worth of products. But only one of them was ever a real person—Colonel Sanders of Kentucky Fried Chicken/KFC. From a 1930s roadside café in Corbin, Kentucky, Harland Sanders launched a fried chicken business that now circles the globe, serving “finger lickin’ good” chicken to more than 12 million people every day.

When COVID-19 besieged the United States, New York State emerged as the global "ground zero" for a deadly contagion that threatened the lives and livelihoods of millions. Governor Andrew Cuomo tells the riveting story of how he took charge in the fight against COVID-19 as New York became the epicenter of the pandemic, offering hard-won lessons in leadership and his vision for the path forward.

In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

A.G. Gaston, the poor grandson of slaves, was born in the Deep South in 1892. Over the course of his extraordinary life, he amassed a fortune of over $130 million and a vast business empire. The story of his remarkable life is written with eloquence and grace by his niece, an Emmy¿ Award-winning journalist and her daughter, who holds degrees from Yale and Harvard.

Born on the small Greek island of Nisyros, John Catsimatidis immigrated to the States with his family and quickly became a true New Yorker, raised in Harlem. He went to school by day and worked in a small grocery store by night to help his parents pay the bills until, just eight credits short of graduating from New York University, he opted to work in the grocery business full-time. Today, that grocery business has become the Red Apple Group, a conglomerate with interests in energy, real estate, aviation, baseball, entertainment, and media.

In January of 2019, Nicholas Lalla made his first visit to Tulsa, Oklahoma, to consider working on an economic development project he had been invited to lead. Listening to Tulsans talk about racism, poverty, and trauma, the need for redevelopment, and the city’s broader desire to change economic course inspired him to accept the role and found Tulsa Innovation Labs (TIL). In Reinventing the Heartland, Lalla shows how cities that have been left out of the innovation system can grow their own vibrant tech ecosystems while at the same time building a more inclusive and equitable economy.

Hailed as America’s greatest civil rights advocate, Martin Luther King, Jr. inspired the people of the United States to demand equality, regardless of the color of their skin. And he did it peacefully. Time may have passed, but in today’s world, his teachings are needed more than ever. With Martin Luther King, Jr.’s wisdom and unwavering dedication to making the opposition listen, you can become a peaceful leader and advocate for the way the world should look, no matter who stands in your way.

Momma drama takes over the Duncan clan, as there is still uncertainty about who has fathered the Duncan sisters' new babies. Meanwhile, Orlando Duncan, the family's new CEO and a man with his own baby momma problems, has just developed a new product that may make the millionaire Duncans into billionaires. Orlando only has one obstacle in front of him, and it's not law enforcement or one of his family's many rivals. It's his mother, because she's making the family take sides. Can a civil war within the Duncan family be averted before it tears them apart?

In the spirit of Evicted, Bait and Switch, and The Big Short, a shocking, heart-wrenching investigation into America’s housing crisis and the modern-day robber barons who are making a fortune off the backs of the disenfranchised working and middle class - among them, Donald Trump and his inner circle.