Résultats lu par "Barry Abrams" dans Toutes les catégories

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.

You're trying to help - but is it working? There's a better way. In this powerful, practical audiobook, emotional intelligence expert Richard Boyatzis and Weatherhead School of Management colleagues Melvin Smith and Ellen Van Oosten present a clear and hopeful message. The way to help someone learn and change, they say, cannot be focused primarily on fixing problems, but instead must connect to that person's positive vision of themselves or an inspiring dream or goal they've long held.

If you or someone you love is struggling with borderline personality disorder (BPD), you need up-to-date, accurate, and accessible information on the problems you're facing and where you can turn for help. But where do you look? Much of the professional literature on BPD is too technical and confusing to be of much help. If you're living with BPD, this compassionate book offers what you really need: an easy-to-follow road map to guide you through this disorder and its treatment.

Breaking Free of Child Anxiety and OCD is the first and only book to provide a completely parent-based treatment program for child and adolescent anxiety. Parents will learn how to alleviate their children's anxiety by changing the way they themselves respond to their children's symptoms - importantly, parents are not required to impose changes on their children's behavior. Instead, parents are shown how to replace their own accommodating behaviors with supportive responses that demonstrate both acceptance of children's difficulties and confidence in their ability to cope.

If life with your teen has become a battleground, it's time to take action. This empathic book shows how. Trusted psychologists who have worked with thousands of families give you the tools you need to overcome defiance and get teen behavior back on track. Vivid stories and answers to frequently asked questions help you put the techniques into action. The updated second edition incorporates new scientific research on why some teens have more problems with self-control than others.

What is the greatest obstacle to fulfillment, success, and happiness? "It's the belief that your current situation, whatever it is, has the power to determine your future," teaches Fleet Maull. Before he was a revered meditation teacher, Maull served 14 years in prison for drug trafficking. During that time, he embarked on a path of transformation and service that has helped tens of thousands - from inmates to hospice patients to top-level business leaders. With Radical Responsibility, he invites us to experience for ourselves the life-changing journey from victim to cocreator.

In many ways, success at networking is the uncommon application of common knowledge. Most people understand that networking is important to their success - they just lack a step-by-step process to get the results they want. Almost no one really implements a comprehensive methodology that will build a business through networking. Thus, the need to network is "common knowledge", and the development of the methodology required to be successful at it is the "uncommon application". By listening to this audiobook, you will experience the true essence and meaning of networking.

This iconoclastic study was one of the most widely debated books of 2000. Finkelstein indicts with vigor and honesty those who exploit the tragedy of the Holocaust for their own personal political and financial gain. This new edition includes updated material discussing the initial reception to the book's publication. In a controversial new study, Norman G. Finkelstein moves from an interrogation of the place the Holocaust has come to occupy in American culture to a disturbing examination of recent Holocaust compensation agreements.

A historical tour de force that demolishes the myths and taboos that have surrounded Jewish and Israeli history, The Invention of the Jewish People offers a new account of both that demands to be reckoned with. Was there really a forced exile in the first century, at the hands of the Romans? Should we regard the Jewish people, throughout two millennia, as both a distinct ethnic group and a putative nation—returned at last to its Biblical homeland? In this iconoclastic work of history, Shlomo Sand provides the intellectual foundations for a new vision of Israel's future.

Compassionate and comprehensive, Dr. Francis Mondimore's path-breaking guide has helped thousands of people and their loved ones cope with bipolar disorder. Now in its third edition, Bipolar Disorder has been thoroughly updated with new information about the causes of the disorder, tools for diagnosis, and advances in treatment.

Bob Lazar was a brilliant young physicist that found himself employed at a top-secret facility in the middle of the desert outside Las Vegas. Under the watchful eye of the government elite, he is tasked with understanding an exotic propulsion system being used by an advanced aerospace vehicle he is told came from outer space. The stressful work and long, odd hours start to wear on Bob and he becomes concerned for his safety. He tells his wife and a couple close friends about what he's doing in the desert, and his employers find out and are furious.

With coach Nick Saban at the helm, the Crimson Tide has won six of the last twelve national titles. The 2020 championship team showcased Saban's evolution as a leader and further solidified what many long suspected was true: Nick Saban is college football's greatest coach ever. Leaders of any kind, including coaches and beyond, stand to gain great wisdom and inspiration by learning from his success.

Caring for the Dying describes a whole new way to approach death and dying. It explores how the dying and their families can bring deep meaning and great comfort to the care given at the end of a life. Created by Henry Fersko-Weiss, the end-of-life doula model is adapted from the work of birth doulas and helps the dying to find meaning in their life, express that meaning in powerful and beautiful legacies, and plan for the final days.

Drawing on techniques and perspectives from two seemingly different traditions, this second edition of the self-help classic Calming Your Anxious Mind offers you a powerful and profound approach to overcoming anxiety, fear, and panic. From the evidence-based tradition of Western medicine, learn the role your thoughts and emotions play in anxiety. And from the tradition of meditation and the inquiry into meaning and purpose, discover your own potential for presence and stillness, kindness and compassion.

Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the 10th anniversary of the original Be Our Guest, the Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service.

The world has led you to believe that financial freedom is not something you can willfully create in your life. You have been taught to view wealth as something that happens only to a lucky few who win a random business lottery or are blessed with unimaginable talent. The truth is that creating excessive financial wealth does not come down to luck or talent. It comes down simply to your beliefs, understanding, and views - the "pillars" that reinforce your every action.

They are motivators, key strategists, tough bosses, and choreographers. They can be branded as heroes, ousted as scapegoats, quietly valued as friends, and everything in between. It's all in the job description for an NHL head coach. In Behind the Bench, Craig Custance sits down for film sessions and candid conversations with some of the game's most notable modern luminaries - names like Mike Babcock, Joel Quenneville, Dan Bylsma, Ken Hitchcock, and Claude Julien - all of whom share their singular views on topics ranging from leadership secrets to on-ice game plans.

The Bogleheads' Guide to Investing is a DIY handbook that espouses the sage investment wisdom of John C. Bogle. This witty and wonderful book offers contrarian advice that provides the first step on the road to investment success, illustrating how relying on typical "common sense" promoted by Wall Street is destined to leave you poorer. This updated edition includes new information on backdoor Roth IRAs and ETFs as mainstream buy-and-hold investments, estate taxes and gifting, plus changes to the laws regarding Traditional and Roth IRAs, and 401k and 403b retirement plans.

The founders and driving force behind the Foundry Group - a venture capital firm focused on investing in early-stage information technology companies - Brad and Jason have been involved in hundreds of venture capital financings. Their investments range from small startups to large Series A venture financing rounds. The new edition of Venture Deals continues to show fledgling entrepreneurs the inner-workings of the VC process, from the venture capital term sheet and effective negotiating strategies to the initial seed and the later stages of development.