American Business

Why was the Spanish Peso more valuable than the US dollar? How did a public relations fiasco derail Cuban statehood? Would we remember Herbert Hoover as the Jeff Bezos of his time had he been elected eight years earlier? If these don’t sound like questions you heard in history class, you’re right. They’re not. These are the questions you ask when you look at presidential history through the eyes of an advertising executive.

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.

George W. Romney was a remarkable person. As chairman of American Motors Corporation from 1954 to 1962, he saved that company from sure destruction and led it to its greatest success. He later became the most popular governor in Michigan history, a Republican stalwart beloved in a Democratic state. He ran for the presidency in 1967 and served as Secretary of HUD in the first Nixon administration before leaving over concerns about the president.

I have an enormous amount of respect for people who consider themselves entrepreneurs. People who, in most cases, take tremendous risks in hopes of experiencing tremendous rewards. Not only for themselves but for the world at large. Entrepreneurs hire the most people, drive the economy, create innovation, promote research and development, while shaping new products and services.

It’s the dirty little secret of our American civil justice system: Getting real justice in everyday lawsuits costs too much. Legal fees and hidden costs dwarf financial stakes, forcing a choice between frustrating settlement or a long slog through litigation’s due process—either path feeling like legalized extortion. This huge and growing gap in our civil justice system occupies a no-man’s land of prevailing injustice between small claims and high-stakes disputes, defying all efforts to control it for decades. Until now.

Now is the time for women of color to step into their distinct power and be the transformative force for good at work. With the emergence of the #MeToo, #TimesUp, and #BlackLivesMatter movements, as well as the election of the most diverse and female Congress in history, America is experiencing a referendum on what power and leadership looks like. Women of color are the answer to that referendum and uniquely positioned to assume powerful roles in the country. But first, we have to be honest about the misogyny and racism that women of color experience at work and in their lives.

¿Le resulta difícil formar nuevos líderes para las congregaciones, los ministerios y las organizaciones a las que sirve? Si usted es de los que piensa que los líderes se pueden producir a través de cursos de capacitación y charlas, ¡se va a llevar una sorpresa! Escuche las voces de un grupo selecto de líderes latinoamericanos que comparten cómo surgieron y crecieron.

Howard Hughes lived a life that was quintessentially American, and his personal history was so varied, improbable, and extraordinary that he practically resembled a living folk hero. Hughes was barely in his 20s during America's Roaring Twenties, but he had already begun to command the nation's headlines as a multitalented millionaire, and the varied pastimes that his talents and wealth afforded him made him nearly impossible to ignore.

In the early '80s, the music industry wrote off hip-hop as a passing fad. Few could or would have predicted that the improvised raps and raw beats busting out of New York City's urban underclass would one day become a multimillion-dollar business and one of music's most lucrative genres. Among those few were two visionaries: Russell Simmons, a young black man from Hollis, Queens, and Rick Rubin, a Jewish kid from Long Island.

A historic generational shift is underway that will lead to a crisis in American business leadership. This concise and practical book will help you understand this shift and take action to retain your senior leaders, attract the next level of top talent, and grow a new generation of leaders.

The great Henry Ford was the unforgettable American captain of industry and unequalled business magnate who founded the Ford Motor Company and the unequalled force behind the development of the assembly line technique of mass production. Here, in this unique and very accessible audiobook, Ford tells his own story. A must for businessmen everywhere and a lauded addition to all school and university systems. A true audio treasure!

Thirty years ago, the best-selling "letter to the government", Work in America, was published to national acclaim, including front-page coverage in the New York Times, Wall Street Journal, and Washington Post. It sounded an alarm about worker dissatisfaction and the effects on the nation as a whole.

For African Americans contemplating getting into Internet entrepreneurship and for those who might already be entrepreneurs, this book explains in a practical manner how to become an Internet entrepreneur from an African American perspective. From inception to exit, this book also gives you practical knowledge that you can use right away for any type of potential business endeavor.

If Crazy Rich Asians and a Greek tragedy had a literary offspring, it would be the spitting image of Why Should Guys Have All the Fun? The true story of resolute immigration lawyer and activist Loida Lewis, Why Should Guys Have All the Fun? begins with Loida's adventure-packed Philippine upbringing. A torrid love affair with brilliant, irascible financier Reginald Lewis follows, as does regal living in Manhattan and Paris, and gut-wrenching loss, all before Loida shockingly commandeers a multibillion-dollar, multinational conglomerate and leads it with aplomb.

The authoritative work on the subject of how to make money by simply investing a few hundred dollars in order to make thousands of dollars per month in just a few months. But, there are a plethora of opportunities out there today and each of them claim to be the way to make millions fast. So many of them are full of so many deceitful and misleading claims that the author felt it necessary to publish a definitive work that listed the main ingredients in your company, the product, the Industry so that you do not waste your time and energy.

Business journalist Robert Spector grew up working in his family's butcher shop in Perth Amboy, New Jersey, where he learned invaluable lessons about the independent retail business sand about life. Mom & pop stores have always brought people together, fostering a sense of neighborhood identity and camaraderie, and are the glue that connects people in big cities and small towns alike.

Want to start or grow a business but not getting any traction? Worried that you chose the wrong business idea? Entrepreneurship is a hard game to play, but it doesn't have to be as hard as many people make it out to be. Matthew Paulson outlines the business growth hacking and personal development shortcuts that multimillionaires use to get ahead of the game in Business Growth Day by Day.

Lee Eisenberg's The Number hit the New York Times best-seller list and became an instant classic with those wanting to learn more about retiring comfortably. Here he investigates the forces that compel Americans to shop till they drop. A timely exploration, Shoptimism takes a critical look at an often downplayed aspect of American economic prosperity.

Larry H. Miller played by his own rules. Owner of an NBA franchise and founder of one of the country's largest automotive retail groups, Larry was a college dropout who went on to buy or build nearly 100 businesses. While his life as a successful businessman played out in public, his health challenges, as well as his quiet acts of service, were known to very few. Behind the Drive contains 99 uplifting and untold stories from every aspect and era of Larry's life.

Cheap. It's a dirty word laden with negative meanings. It is also the story of Lauren Weber's life. As a child, she resented her father for keeping the heat at 50 degrees through the frigid winters and rarely using his car's turn signals - to keep them from burning out. But as an adult, she found herself walking 30 blocks to save $2 on subway fare. In Cheap We Trust teases out the meanings of cheapness and examines the wisdom and pleasures of not spending every last penny.