Art Business

Los hábitos acerca del dinero son la clave de la riqueza. Sorprendentemente, millones de personas trabajan día tras día para ganar algo que no saben cómo administrar pero sí cómo gastar. La mayoría sufre por el mal manejo de deudas contraídas y por un avasallante número de tarjetas de crédito que dan un sentido aparente de liquidez pero son terreno fértil para las víctimas del consumo emocional, con el subsecuente deterioro de la economía del tarjetahabiente, que sólo contribuye, con esa actitud, a enriquecer la vida de otros.

Why is it that some things explode online, while others linger in anonymity for years? Why do some things hook our attention, while others flop? Is there a pattern behind how social media captivates us? Viral fame is not just a coincidence. There is an easy-to-learn strategy behind it. Whether your dream is YouTube stardom, or just creating opportunity with a personal brand, The Art of Going Viral is your blueprint for digital success. Stand out, get noticed, and captivate online.

In the 21st century, technology destroyed most people’s ability to speak around people, to use their brain and their mouth at the same time. Negotiation, along with leadership and public speaking, is one of those skills that almost nobody has, or even if they have them to some degree, the level is very low. After more than three years of analysis of high-performance people, most successful negotiators and speakers, people who are at a very top of what they do, I decided to create and teach you not only the fundamentals but to make a complete step-by-step guide of negotiation.

Leave Me Alone and I'll Make You Rich draws in entertaining fashion on history, economics, literature, philosophy, and popular culture, from growth theory to The Simpsons. It is the perfect introduction for a broad audience to McCloskey's influential explanation of how we got rich.

You see the giant footprints the moment you walk through the door. The conference room is a swirling mess of tension, heaviness, anxiety, and peanut shells. Something is very wrong with your team. Everybody knows it, but nobody is talking about it. It’s obvious there’s an elephant in the room. Is it an Avoidephant, feeding off the fears of retaliation and exclusion? Perhaps it’s a Blamephant—whom we love to feed because it makes us feel better about ourselves. In Don’t Feed the Elephants!, Sarah explores how you can address the true elephant in the room: avoidance.

The Art of Strategic Decision-Making will teach you to seize control of your life and make sure your decisions aren’t making you. This book cites years of research and scientific studies about what constitutes a great decision and the factors that will inevitably lead you there. It is an in-depth look at human nature and psychology and why we make decisions in the way we do - for better or for worse. This book is packed with theory, but it is all practical and actionable. Use these mental models and pieces of analysis on your decisions today.

It’s harder today than ever before for independent filmmakers to make money with their films. From predatory film distributors ripping them off to huckster film aggregators who prey upon them, the odds are stacked against the indie filmmaker. The old distribution model for making money with your film is broken, and there needs to be a change.

Filled with logical yet counterintuitive answers to ordinary and extraordinary problems - whether it be buying a new home or pivoting a failing business model - Mudd's HEAD (High Efficiency Analytic Decision-making) methodology provides listeners with a battle-tested set of guiding principles that promise to bring order to even the most chaotic problems, all in five practical steps.

Do you want to make better music? How about achieving a professional sound? Or even being able to work in professional studios? Most musicians dream of making professional sounding music. But in order to create great music, they need to understand the steps and tools involved. With proper skill development, creativity, and knowledge, anyone can reach that professional level. This audiobook will show you how, whether you want to build a studio, work in one, start a label, or just make better music.

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Listeners will learn how to develop skills to create the perfect presentation.

In today’s video-first world, selling and connecting have fundamentally changed. With endless distractions and shorter attention spans, building genuine relationships has become more challenging than ever. Architecting Success: The Art of Soft Skills in Technical Sales by Evgeniy Kharam provides a comprehensive guide to mastering the human connection in technical sales. Discover how to connect on a personal level before diving into business.

In the past decade, Hollywood has endured a cataclysm on a par with the end of silent film and the demise of the studio system. Stars and directors have seen their power dwindle, while writers and producers lift their best techniques from TV, comic books, and the toy biz. The future of Hollywood is being written by powerful corporate brands like Marvel, Amazon, Netflix, and Lego, as well as censors in China. Ben Fritz chronicles this dramatic shakeup with unmatched skill, bringing equal fluency to both the financial and entertainment aspects of Hollywood.

From her troubled childhood to her time as a young editor at Vogue to her partnership with cobbler Jimmy Choo to her very public relationships, Tamara Mellon offers a gripping account of the episodes that have made her who she is today. The result is a must listen for entrepreneurs, fashionistas, and anyone who loves a juicy true story about sex, drugs, money, power, high heels, and overcoming adversity.

Nice women never wore makeup. Even the word was taboo in polite society—until Max Factor entered the scene. Born in Poland in 1877, Factor worked as a beautician for the Russian royal family, the Romanovs. In 1904, he fled to America, where he opened a cosmetics store in Los Angeles. Creating makeup originally for silent films, then the talkies, and, ultimately, color motion pictures, Factor designed looks for Katharine Hepburn, Rita Hayworth, Bette Davis, and countless other beauties of the day. Soon women everywhere wanted to look like their favorite glamorous stars, and Factor was there to help, bringing his innovative cosmetics to the general public.

This book will guide you in starting your own photography business; it's truly an advantage if you are a photographer by profession, but if not, it doesn't mean that you could not open your own business. I can help you get the ball rolling.

In our culture, artistic genius and poverty seem inevitably linked, but does it have to be that way? Jim Henson didn’t think so. An iconic creator and savvy businessman, Henson is a model for artists everywhere: Without sacrificing his creative vision, Henson built an empire of lovable Muppets that continues to educate and inspire - and a business that was worth $150 million at the time of his death. How did he ever pull it off? And how can other creators follow in his path?

Be calm...stop stressing...embrace the universe...try yoga...be fulfilled...and that's an order! We're overwhelmed with these sorts of commands, and we often torture ourselves to "try harder," yet somehow we never feel we've done quite enough. It's about time we stop pushing ourselves to do what we think we're supposed to do, and instead simply allow ourselves to be angry, be tired, be silly, be passionate - to stop giving a shit, and just be.

What enables great corporate leaders to detect signals that their industry, or perhaps the entire world, is about to change? How are they able to place their companies in a position to capitalize on that change? And how can you become one of those extraordinary people? It boils down to one word - vision. Leaders who lacked it have often guided their companies to obsolescence and failure. The rare leaders who cultivated a strong vision have disrupted industries, created new ones, and remade the world.

Dale Carnegie and Joseph Berg Esenwein's The Art of Public Speaking will teach you to use your voice and gestures effectively, cultivate and exude real confidence, and convert listeners to your cause. Whether you're making a toast, debating in town hall, leading a business meeting, or presenting in front of a classroom, this essential guide's tried-and-true methods will prepare you for the big moment. You will understand the impact of a change in pitch, the power of a pause, and the importance of "practice, practice, practice."

Dan Rooney was one of the most influential sports executives of his generation—the man who transformed the Pittsburgh Steelers into one of the National Football League's greatest dynasties and premiere franchises. Some of Dan Rooney’s most important achievements, however, took place off the playing field as he sought to bring about equity in the league's hiring practices and peace in his ancestral homeland of Ireland. In A Different Way to Win, Jim Rooney takes listeners behind the scenes and share stories of Dan Rooney’s life and achievements.