Art Business

Now it can be told! The true, behind-the-scenes story of Casablanca Records, from an eyewitness to the excess and insanity. Casablanca was not a product of the 1970s, it was the 1970s. From 1974 to 1980, the landscape of American culture was a banquet of hedonism and self-indulgence, and no person or company in that era was more emblematic of the times than Casablanca Records and its magnetic founder, Neil Bogart.

If you want theory or a bird's-eye view of online/digital marketing, this book is not for you. But if your business provides a service and you want to increase the number of your clients by exploiting the power of the internet, this book will help. Because it sets out the proven, simple five-step strategy I use on a daily basis since 2011. With my strategy, you will have a clear action plan to exploit the power of the internet to increase your client numbers. It is a cost-effective strategy that will, as sure as day follows night, drive new clients to your business.

In Lord of Publishing, his memoir of life and work (and tennis), Lord reveals that he is also a consummate storyteller. Witty and wise, he brings to life what was arguably the greatest era of book publishing, and gives a brilliant insider’s scoop on the key figures of the book business - as well as some of the most remarkable books and authors of our time.

The best leaders know how to communicate clearly and persuasively. How do you stack up? If you read (or listen to) nothing else on communicating effectively, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation.

In business, you need an edge. In every business situation—to get that job, get that promotion, lead that negotiation, make that sale—you need to win people over. In highly competitive situations, you need to stand out, get noticed, and be remembered. The Art of Business Seduction gives you the edge you need. This is a concise personal success plan that teaches you how to make the smart moves and say the right things to succeed in any business setting.

In the past decade, Hollywood has endured a cataclysm on a par with the end of silent film and the demise of the studio system. Stars and directors have seen their power dwindle, while writers and producers lift their best techniques from TV, comic books, and the toy biz. The future of Hollywood is being written by powerful corporate brands like Marvel, Amazon, Netflix, and Lego, as well as censors in China. Ben Fritz chronicles this dramatic shakeup with unmatched skill, bringing equal fluency to both the financial and entertainment aspects of Hollywood.

Dale Carnegie and Joseph Berg Esenwein's The Art of Public Speaking will teach you to use your voice and gestures effectively, cultivate and exude real confidence, and convert listeners to your cause. Whether you're making a toast, debating in town hall, leading a business meeting, or presenting in front of a classroom, this essential guide's tried-and-true methods will prepare you for the big moment. You will understand the impact of a change in pitch, the power of a pause, and the importance of "practice, practice, practice."

How to end your financial and emotional struggle as an artist once and for all...Do you call yourself a starving artist? Do you experience a feast or famine cycle? Do you see craft shows as just a “win and lose” avenue? The saying that you will suffer if you’re an artist is not a universal truth. You only need the right strategies to make your creative pursuit fruitful - I and other artists have nailed it. Remember, it’s in our blood. You, gifted soul, rise up and shine. Take heed of these practical steps and allow your talent to flourish and be financially rewarding.

For decades, hidden from the public eye, William Morris agents made the deals that determined the fate of stars, studios, and networks alike. Mae West, Frank Sinatra, Marilyn Monroe, Danny Thomas, Steve McQueen--the Morris Agency sold talent to anyone in the market for it, from the Hollywood studios to the mobsters who ran Vegas to the Madison Avenue admen who controlled television.

Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.

Are you tired of getting outmaneuvered in business deals? Wish you could read your opponents like a seasoned poker player, knowing when to hold firm, bluff, or walk away? This book is your ultimate guide to mastering negotiation by applying the strategies of professional poker players.

On average, people leave about 20 percent of potential mutual gains untapped in any negotiation. This is akin to taking 20 percent of the value in any deal and dumping it into a garbage canister. Finding that hidden 20 percent, the “sweet spot”, is a skill that takes practice but is also one that anybody can learn. In Negotiating the Sweet Spot, Leigh Thompson offers surefire best practices and tools to use in daily negotiations and conflict situations.

What essential leadership lessons do we learn by distilling the actions and ideas of great military commanders such as George Washington, Dwight D. Eisenhower, and Colin Powell? That is the fundamental question underlying The Art of Command: Military Leadership from George Washington to Colin Powell. The book illustrates that great leaders become great through conscious effort - a commitment not only to develop vital skills but also to surmount personal shortcomings.

Few business leaders in the world have applied Lean strategy as successfully as Art Byrne has - and none has the ability to explain how to do it with such succinctness and clarity. Byrne has successfully implemented Lean strategies in more than 30 companies in 14 different countries. In The Lean Turnaround, this legendary business leader shares everything he has learned during his remarkable career and shows how anyone can achieve similar results.

Editing is an invisible art where the very best work goes undetected. Editors strive to create books that are enlightening, seamless, and pleasurable to read, all while giving credit to the author. In What Editors Do, Peter Ginna gathers essays from 27 leading figures in book publishing about their work. Representing both large houses and small, and encompassing trade, textbook, academic, and children's publishing, the contributors make the case for why editing remains a vital function to writers - and readers - everywhere.

Have you ever realised that your voice could make you money? Working as a voiceover artist can give you a good, solid income, doing a fun and rewarding job, mostly working from your own recording studio at home! You may find yourself a natural at documentary or corporate narrations, TV and radio commercial scripts, or longer projects such as audiobooks or eLearning. The world of media production is ever expanding, and there are opportunities for English-speaking voice artists of all ages and types of voices.

Introducing the Five Guiding Principles of the Agile Coach Facilitation Stance, this book is your guide to moving your team forward, even when things get tough. You will learn to lead your team toward effective collaboration by inviting different points of view (even when it creates conflict), remaining unbiased in high-stakes meetings, understanding what the group needs, and navigating difficult interpersonal dynamics.

Think in Systems is a concise information book offering high-level, strategic problem-solving methods for personal and global issues. The book presents the main features of systems thinking in an understandable everyday manner, helping you to develop the skill top analysts and world leaders use.

Today's organizations face two daunting challenges: how to create new sources of competitive advantage to sustain long-term growth, and how to engage leaders at every level of the organization so that they are more proactive and forward-looking in their area of responsibility. The Art of Strategic Leadership uses a unique approach to examine what it means to be a strategic leader.

A pep talk in your pocket, this short audiobook will fill you to the brim with happiness, positivity, well-being and, most importantly, success! Andy Cope and Andy Whittaker are experts in the art of happiness and positive psychology and The Art of Being Brilliant is crammed full of good advice, instructive case studies, inspiring quotes, some funny stuff and important questions to make you think about your work, relationships, and life.