Art Business

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking", nor is it about "persuading". Selling, believe it or not, is about "giving". Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests.

How would you like to triple your income in just 12 months? That’s the incredible promise legendary sales mastermind Brian Tracy makes in this “graduate level” sales training program The Psychology of Selling - one of the best, most comprehensive programs of its kind ever produced.

The Art of War is an ancient Chinese military treatise from roughly the 5th century BC and attributed to Sun Tzu, "master sun". It is composed of 13 chapters, each devoted to a different set of skills or art related to warfare.

Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.

Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever, and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger - think global - and turn Disney into a stronger brand in international markets.

Want to learn how to make people laugh out loud? How to Make People Laugh is a book that targets regular comedians, such as you and me. It does not try to transform you into a professional comedian. Instead, it puts comedy in the spotlight of everyday life. With this book, you will learn techniques that you can easily incorporate at parties or even in regular banter with friends and colleagues.

Drawing on the enduring wisdom of the Buddha, Confucius, Rumi, Gandhi, and others, The Art of Quiet Influence shows anyone, not just bosses, how to use influence without authority, a key mindfulness principle, to get things done at work and in life. Through the classic wisdom of 12 Eastern sages, relevant insights from influence research, and anecdotes and advice from 25 contemporary experts, Davis lays out a path for becoming a "mainspring", an unobtrusive yet powerful influencer.

In the early 80s, Mark Fleischman reopened Studio 54, the world's most glamorous and notorious nightclub, after it was closed down by the State of New York. Ten thousand people showed up that night, ready to restart the party that abruptly ended after the raid in 1978 landed its former owners in jail. Inside Studio 54 invites you to revisit the happening scenes of the 1960s, '70s, and '80s, the post-Pill, pre-AIDS era of free love, consequence-free sex, and seemingly endless partying. Following Fleischman as he built connections that lead him to Studio 54.

Whether you're a financial services expert or novice, you understand the business. You've worked hard to gain your product knowledge. You study industry trends. But do you know how to talk to clients so they'll listen? The How to Master the Art of Selling Financial Services live audio seminar shows you how to gain the trust of others quickly and get them to like you, take your advice, and become long-term clients, which is the foundation for every successful business.

From the best-selling authors of The Daily Stoic comes an inspiring guide to the lives of the Stoics, and what the ancients can teach us about happiness, success, resilience, and virtue. In Lives of the Stoics, Holiday and Hanselman present the fascinating lives of the men and women who strove to live by the timeless Stoic virtues of Courage. Justice. Temperance. Wisdom. Organized in digestible, mini-biographies of all the well-known - and not so well-known - Stoics, this book vividly brings home what Stoicism was like for the people who loved it and lived it.

The world's foremost producer of personal development and motivational audio programs offers an expanded version of Brian Tracy's sales classic.

Unlock the secrets of color and its profound impact on consumer behavior with Colour Psychology in Marketing: The Art & Science of Influencing Through Hue. This insightful guide dives into the psychological and emotional effects of color, offering marketers, designers, and business owners powerful strategies to captivate audiences, inspire action, and elevate brand success.

In this valuable resource guide for both beginners and professionals, veteran songwriter, producer, arranger, vocalist, music director, and educator Larry D. Batiste shares practical advice and tips from his decades of experience in ways that are bound to help all listeners improve their songwriting skills. Through this book, listeners will learn the craft of professional songwriting, including the ins-and-outs of song structure, lyric and melody writing, and the essential elements of a hit song.

Douze techniques efficaces pour améliorer ses prises de parole, savoir convaincre et négocier, désamorcer les conflits... Comment réussir à surmonter son anxiété pour captiver et convaincre un auditoire ? Quelles techniques adopter pour pitcher une idée, éveiller l'intérêt de ses interlocuteurs et susciter l'adhésion ? Quels réflexes acquérir pour instaurer et entretenir des échanges constructifs avec ses collaborateurs ou son manager ?

The Art of War by Sun Tzu is much more than an ancient treatise on military strategy: it is a timeless guide on how to face challenges, make wise decisions, and win intelligently. This complete edition, translated into modern English and enriched with annotations and analyses, has been designed to make this masterpiece accessible and relevant in today’s world.

Presenting 12 breakthrough practices for bringing creativity into all human endeavors, The Art of Possibility is the dynamic product of an extraordinary partnership. The Art of Possibility combines Benjamin Zander's experience as conductor of the Boston Philharmonic and his talent as a teacher and communicator with psychotherapist Rosamund Stone Zander's genius for designing innovative paradigms for personal and professional fulfillment.

Many people have the misconception that leadership is a higher calling that is reserved just for a select few individuals who are able to practice and teach expansive and intricate leadership principles. When it comes to leadership, however, the most essential thing is to maintain a consistent set of principles, as this book demonstrates.

For the first time, sporting legend Dan Carter distils his two decades at the frontiers of high-performance into his 'perfect ten' lessons. You won't find conventional wisdom here, but hard-learned truths. Honest, surprising and inspiring, The Art of Winning converts a legendary career into timeless lessons for listeners in any walk of life. Step inside the unique culture of the All Blacks - and inside the mind of a legend.

DisneyWar is an enthralling tale of one of America's most powerful media and entertainment companies, the people who control it, and those trying to overthrow them. It tells a story that - in its sudden twists, vivid, larger-than-life characters, and thrilling climax - might itself have been the subject of a Disney classic - except that it's all true.

Vous croulez sous vos listes de tâches au travail et à la maison ? La méthode GTD (Getting Things Done, d'après le titre américain du livre) ou l'art de l'efficacité sans le stress est une méthode qui permet d'accroître vos capacités d'organisation, votre efficacité et votre créativité sans multiplier vos efforts. Déjà appliquée dans les plus grandes entreprises internationales, elle peut transformer radicalement votre manière de vivre et de travailler. Son principe: votre efficacité est directement proportionnelle à votre capacité à vous détendre. Si votre esprit est clair et vos idées organisées, vous pouvez améliorer vos performances sans subir de stress.