Art Career

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

For Jim McCann, the founder and CEO of the world’s leading florist, 1-800-Flowers.com, being open and ready to speak to a variety of audiences is his most powerful leadership tool. In Talk Is (Not!) Cheap, McCann illustrates how the art of conversation leadership - the process he developed to engage others and create forward momentum in the workplace - can be used to inspire, innovate, and win. Using a blend of how-to and insightful personal stories, this audiobook argues that the gift of gab may just be the most critical (and undervalued) skill set in today’s workplace.

There are over 1,094 books on Amazon that show you "how to write a screenplay," but next-to-nothing on how to break into Hollywood, sell your script, and build a successful writing career. Until now.

"In the fast-paced world of ideas and innovation, the ability to convey your thoughts concisely and compellingly is more critical than ever. "How to Deliver a Winning Elevator Pitch" by Joshua Forst is an essential guide for anyone looking to make an impact with their words in a limited amount of time. Whether you're an aspiring entrepreneur, a seasoned professional, or a student stepping into the world of opportunities, this book equips you with the tools to present your ideas confidently and effectively.

Be calm...stop stressing...embrace the universe...try yoga...be fulfilled...and that's an order! We're overwhelmed with these sorts of commands, and we often torture ourselves to "try harder," yet somehow we never feel we've done quite enough. It's about time we stop pushing ourselves to do what we think we're supposed to do, and instead simply allow ourselves to be angry, be tired, be silly, be passionate - to stop giving a shit, and just be.

NFTs have taken the world by storm…and wherever you go on the internet, they’re dominating the headlines. They turn something you have created into digital assets that can be sold. You’re probably wondering why you should even care about NFTs at this point…but there’s a very good reason why you should.

Avec beaucoup d'humour et une courageuse sincérité, Elizabeth Day s'inspire de ses propres déboires personnels, mais aussi de son célèbre podcast "How To Fail" qui a vu défiler des célébrités telles que Phoebe Waller-Bridge, Alastair Campbell et David Nicholls, pour nous livrer un puissant manifeste aux accents féministes et s'élever contre les diktats de la perfection. À l'heure des réseaux sociaux, difficile d'échapper à ce flux constant de photos de stars en bikini, de bébés joufflus et de plages paradisiaques.

For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and nonprofit organization while securing her place as one of America's most sought after thought leaders.

The Art of Military Strategy: Lessons from Sun Tzu, Alexander the Great and Napoleon Bonaparte introduces listeners to the leadership, strategies, and battle exploits of these three great men. With this audiobook, you’ll understand how they influenced their generations and the impact they've had on the history of the world.

In the first episode of her Bad with Money podcast, Gaby Dunn asked patrons at a coffee shop two questions: First, what’s your favorite sex position? Everyone was game to answer. Then, she asked how much money was in their bank accounts. People were aghast. Therein lies the problem. Dunn argues that our inability to speak honestly about money is our number-one barrier to understanding it, leading us to feel alone, ashamed, and anxious. In Bad with Money, she reveals the legitimate, systemic reasons behind our feeling of helplessness when it comes to personal finance.

When you speak, do people lean in? When they hear you, do others feel impressed, challenged, motivated or inspired? Through tested frameworks and instantly applicable techniques, How to Influence Anyone, Anywhere, Every Time shows you how to use your words and your body language to engage and persuade. With this handbook, you'll learn crucial communication skills for delivering with impact in any professional setting ? be it in the boardroom, your next sales meeting or interpersonal interactions. Master how to deliver your message with conviction, confidence and clarity.

In this meditation on celebrity, power, and a simple thank-you, Mindy Kaling takes the next charmed step in her path from Conan intern to mogul: picking up the entire tab for a famous A-lister. It’s an investment, right? He’ll be blown away by her class. They’ll be best friends forever. Forty thankless seconds later, who wouldn’t spiral into self-doubt, second-guessing, over-rationalizing, and anxious obsession?

In Polite, Louise shows how the unseen science of politeness governs everything we do, from what we say to how we act, and reveals how a better understanding of the rules and norms of politeness can help us in all aspects of our work, leisure and home lives. And, in doing so, she answers the age-old question... are politeness standards really declining?

The Huck Finn of foreign correspondents provides a colorful account of old Honolulu, the island nobility, the City of Refuge on the Kona coast, and the active volcano of Kilauea. These selections of Mark Twain's newspaper dispatches are both charming and informative. The light touch of the great humorist is seldom missing as he reveals the "loveliest fleet of islands that lie anchored in any ocean".

"L'Art de la guerre" de Sun Tzu offre bien plus que des recommandations pour l'action. Il donne les clés qui permettent "d'édifier la configuration victorieuse". Il décrit un état d'esprit plus que des tactiques, et c'est probablement pour cela qu'il vieillit si bien et continue à connaître un franc succès en dépit de ses 2 500 ans. Domitille Germain, consultante et sinologue propose une lecture fine du célèbre livre de Sun Tzu.

Fascinating facts and first-person accounts highlight some of the most interesting jobs that take place behind the scenes in the fashion industry. Get a glimpse at what it takes to make it as a retail buyer, stylist, fashion writer, and more and find out what goes on behind the glamour.

As president and CEO of Herman Miller, Inc., Max DePree nurtured a culture of open communication and inclusion. In Leadership Is an Art, DePree expounds on his innovative style of business stewardship, one that contributed to the remarkable success of his firm and other respected American companies. DePree emphasizes a humanistic approach, which encourages relationship-building and idea-sharing at all levels of the organization. In a unique take for a business guide, he also stresses the importance of corporate responsibility and the power of generosity.

From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for The Art of the Strategist.

El arte y la ciencia de contar historias es un libro práctico que te enseñará a contar mejores historias en conversaciones, reuniones de negocios, en puestos de liderazgo y para la creación de marcas. La Era de la Información ha terminado y ha comenzado la Era de la Narración. Adéntrate en la nueva era con la máxima confianza.

Mike Brearley is one of the most successful cricket captains of all time, and in 1981 he captained the England team to the momentous Ashes series victory against Australia. In The Art of Captaincy, his treatise on leadership and motivation, he draws directly on his experience of man-managing a team, which included a pugnacious Ian Botham and Geoffrey Boycott, to explain what it takes to be a leader on and off the field.