Art Career

Serial entrepreneur and The Final Pitch creator and host John Aguilar shares valuable lessons, tips and techniques he picked up from years of producing and hosting the reality pitching show. In this book, he straddles the East and the West to interview world-renowned investors, venture capitalists, conglomerates, startups, creatives, and legal and financial experts to identify the components of a pitch that makes an impact—whoever you are, wherever you are, and at whatever stage of your idea, start-up, or scale-up.

"L'Art de la guerre" de Sun Tzu offre bien plus que des recommandations pour l'action. Il donne les clés qui permettent "d'édifier la configuration victorieuse". Il décrit un état d'esprit plus que des tactiques, et c'est probablement pour cela qu'il vieillit si bien et continue à connaître un franc succès en dépit de ses 2 500 ans. Domitille Germain, consultante et sinologue propose une lecture fine du célèbre livre de Sun Tzu.

Carey Perloff, Artistic Director of San Francisco's legendary American Conservatory Theater, pens a lively and revealing memoir of her 20-plus years at the helm and delivers a provocative and impassioned manifesto for the role of live theater in today's technology-infused world. Perloff's personal and professional journey - her life as a woman in a male-dominated profession, as a wife and mother, a playwright, director, producer, arts advocate, and citizen in a city erupting with enormous change.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

You're in a career where it's considered "normal" to be broke. If you were doing anything else for a living, you'd have given up by now.

And I'm sure there are people in your life who wish you'd do just that... They want you to settle down, get a "real" job, and make music a hobby. Screw 'em. The truth is, if you know what to do, you can make a lot of money as a musician. This book shows you what to do.

The business environment has never been more fast-paced and competitive. Survival, let alone success, depends on an organization’s ability to recognize possibilities, innovate, implement change, and sustain that transformation.

Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers.

Capture the Mindshare and the Market Share will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help listeners master the "Six Core Mindshare Methods," including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.

Dive into the world of illustration and freelancing with The Illustrator’s Guide, the complete creative companion to developing an exceptional and fulfilling illustration career. Whether you are fresh out of college, changing careers or in your early years as an illustrator, The Illustrator’s Guide offers a unique insight into the industry for beginners and aspiring illustrators. The Illustrator’s Guide walks you through the highs and lows you can expect as an Illustrator, with thoughtful insights and advice to ensure you are working towards sustainable and achievable goals as a creative.

Poor employees get a disproportionate amount of attention. Why? Because they complain the loudest, create the greatest disruptions, and rely on others to assume the responsibilities that they shirk. Learn how to focus on your good employees first, and help them shift these “monkeys” back to the underperformers. Through a simple but brilliant metaphor, Todd Whitaker helps you reinvigorate your staff and transform your organization.

Fascinating facts and first-person accounts highlight some of the most interesting jobs that take place behind the scenes in the entertainment industry. Get a glimpse at what it takes to make it as a talent agent, location scout, casting director, and more and find out what goes on behind the glamour

Fascinating facts and first-person accounts highlight some of the most interesting jobs that take place behind the scenes in the fashion industry. Get a glimpse at what it takes to make it as a retail buyer, stylist, fashion writer, and more and find out what goes on behind the glamour.

Fans of Veronica's Closet, MTV Sports, What I Like About You, 8 Simple Rules, and Castle will relish this exclusive account of Dan's life and career. Step Off! is a hilarious look inside the eccentric experiences of a Hollywood favorite. He discusses life from his own honest, outrageous Hollywood perspective. Cortese shares the lessons he's learned - and a few he hasn't - working on screen for over two decades as an American actor. He also reveals details about his most rewarding job: being a father.

If you want theory or a bird's-eye view of online/digital marketing, this book is not for you. But if your business provides a service and you want to increase the number of your clients by exploiting the power of the internet, this book will help. Because it sets out the proven, simple five-step strategy I use on a daily basis since 2011. With my strategy, you will have a clear action plan to exploit the power of the internet to increase your client numbers. It is a cost-effective strategy that will, as sure as day follows night, drive new clients to your business.

The ability to listen and communicate effectively are vital skills, enabling us to motivate and influence people in our personal and professional lives. But all too often, we’re our own biggest roadblock. In The Art of Facilitation, Tina Frey Clements teaches you to master the art, (and even science) of facilitation and use it to your advantage. With more than 25 years of experience as a professional communicator, she shares tools and techniques to successfully deliver your message to any audience, from the board room to the classroom.

Arnold Bennett was a British writer, famous for his realistic novels and many "self-help" books. He has great recommendations for daily life which, if anything, are more relevant now then when he wrote the book. This book motivates and encourages listeners to take control of themselves, be more decisive, and build a strong character. The book was originally titled The Human Machine and has gone through many printings. If you are in search of enlightenment, or just a good listen - this book is for you.

When I started my first martial art school, all I knew about growing a dojo was that I needed more students. So, I set about getting more students every way I knew how, and I kept adding more ways to do that as I went along.

Coach Dar has seen a fair share of calamitous situations in her career, from major league players suffering slumps and season-ending injuries to executives floundering and experiencing financial devastation-plus her own setbacks like three strokes and the loss of her parents. As a mental skills coach, Coach Dar specializes in helping the best of the best get up and get going again after suffering setbacks. In The Art of Bouncing Back, she shares these proven strategies and techniques so you can ensure the obstacles and setbacks you face morph into setups for your next success.

Chapter 10 of The Artist's Guide to Success in the Music Business. Chapter 10 covers the fundamentals of marketing in today's music industry and the outlines for putting together the best marketing plan that will give you the best results.

Negotiation is a social activity that involves disciplines like language, observation, reaction, listening, speaking, storytelling, humor, and sensing. The number one thing you bring to every negotiation is you. This book helps you understand how these various behaviors and disciplines come to play and therefore how you can become a better negotiator. The book helps you develop the mindset and tools to become a great negotiator for yourself and for others.